The Sales Vault

The Non Cold Call Cold Call

Back in the day (“OMG, here he goes again…”), door-to-door cold calling was acceptable, doable, and almost a rite of passing. I can remember walking up one side of the street and down the other, banging on doors and peddling my wares (“Let me guess, it was uphill both ways, right?”). No more. Today, there is only one set of circumstances where true cold calling, defined as walking into a new account unannounced, is acceptable. It’s the non-cold call cold call.

Let’s say you have an appointment in an office building. After it’s over, check to see if there’s another company nearby you think might be worth your time. This might require using The Google for a cursory look at their website. Once you find one…

Walk in the door and say some version of the following, “Would you mind helping me? I am preparing to make a sales call on your company but pride myself in doing research first so that I am as knowledgeable as possible. Who could tell me more about this company?”

You are not in there to find out who buys their print. Other than information, you want nothing from them. Therefore, it’s not a sales call so go ahead and walk past that “No Soliciting” sign on the door.

If you’re lucky, you get to speak to someone face-to-face and perhaps score an internal contact. But at a bare minimum, you will get some information that will help you to make a valuable call later on. It’s not a cold call. It’s a non-cold call cold call that just might warm things up.

Search this site

Subscribe Now

Follow Bill on LinkedIn and subscribe to the Short Attention Span Sales Newsletter to get these tips delivered straight to your inbox!

Join the sales vault

Join with your sales team and save! Association Members & Franchise Owners may qualify for a discount. View Partners→

Contact Bill

What The Sales Vault Community is Saying

5/5
5/5
5/5
5/5
5/5
5/5

Trusted by Leading Brands & Associations

Join the top companies and industry groups that rely on The Sales Vault to elevate their sales performance.

Get Started today!

Simple, Flexible Memberships

Get unlimited access to our entire library, live workshops, and AI training—without breaking the bank.

Scroll to Top

Get Bill's Weekly Tips Delivered to Your Inbox

Sales tips are released every Monday morning.  As always get Bill’s Free Weekly Sales Tip at SalesVault.pro. Bookmark the page: This Week’s Tip

Looking for a notification by email? Connect with Bill Farquharson on LinkedIn and Subscribe to his Weekly Newsletter.

Get notified via LinkedIn

Please note, you will need to join LinkedIn to connect with Bill and subscribe.