The Sales Vault
Welcome SpeedPro Insiders!
If you’re a SpeedPro store owner or sales representative, you’ve come to the right place. Wherever you are in your sales journey, as a member of the Sales Vault, you’ll find like-minded and motivated sales reps and selling owners in the Graphic Arts seeking new ideas, skill-building, and professional growth opportunities. While you have access to all of the resources within the Sales Vault, as an added bonus, you’ll enjoy further access to fellow SpeedPro owners and colleagues through content and live workshops exclusive to SpeedPro.
For a video introduction to The Sales Vault from Bill Farquharson, click on the button below.
Looking to make the most of your membership?
Here's how to get started!
- Request login information if you haven't recieved it: allison@salesvault.pro
- Check your email for login information and instructions
- Stay tuned for weekly emails with links to new content!
- Try out a live workshop! Visit the calendar page and RSVP for zoom link
- Find resources: search for topics of interest!
- Once logged in, revisit this page for the SpeedPro Insider Dashboard
Meet Bill Farquharson
Your Sales Coach, Industry Expert, and Growth Partner
With decades of hands-on selling experience and a passion for helping others succeed, Bill has guided countless professionals to remarkable growth. Discover how his proven strategies and no-nonsense approach can transform your sales career.
Your SpeedPro Insider Dashboard
Visit any time to access most recent content available to you as a Speedpro Sales Vault Member as well as the latest content and workshops for the broader Sales Vault Community.
- Exclusive Speedpro Events & Resources
Upcoming SpeedPro Workshops
SpeedPro Owner Exclusive: What Sets You Apart?
SPEEDPRO OWNER EXCLUSIVE: Join fellow SpeedPro owners at this interactive workshop. In today’s competitive landscape, blending in is the fastest path to being overlooked. This high-impact workshop is designed specifically for SpeedPro Studio owners who want to stand out in a crowded market. We’ll explore how to uncover and articulate what makes your studio unique—and how to turn that into a powerful sales and marketing advantage. Walk away with actionable strategies to position your brand, attract the right clients, and win more business by being unmistakably you. Join us and discover how differentiation isn’t just a buzzword—it’s your superpower.
Find out more »SpeedPro Owner Exclusive: Seasonal Selling Mastery: Maximizing Impact Year Round
SPEEDPRO OWNER EXCLUSIVE: Join fellow SpeedPro owners at this interactive workshop. Every season brings new opportunities to connect with customers—are you ready to take advantage? In “Seasonal Selling Mastery: Maximizing Impact Year-Round,” discover how to create targeted campaigns for holidays, industry events, and other timely occasions. Tailored for SpeedPro Owners, this workshop offers actionable insights into crafting personalized promotions, timely offers, and creative marketing materials that resonate with your audience. Join us to make every season your most profitable one yet!
Find out more »- In case you missed it!
SpeedPro Workshop Replays
SpeedPro Replay: The Future of Content Generation
Unlock the Power of AI for Your SpeedPro Studio Marketing
In this Sales Vault exclusive, Emma Farquharson walks SpeedPro owners through real-world uses of ChatGPT for marketing, image creation, campaign planning, and more. Learn how to streamline your workflow, elevate your LinkedIn presence, and stay ahead of the competition using AI tools you already have access to.
SpeedPro Replay: “Making Initial Contact & Maintaining Relationships
Learn how fellow top SpeedPro owners and sales reps tackle today’s toughest relationship-building hurdles. Get real-world tips on networking, overcoming pricing objections, and creating a brand story that resonates. Watch the replay now!
- April 2025
Systematic Selling: Designing a Reliable and Repeatable Sales Process
April 2025: Systematic Selling
April 2025 in The Sales Vault is focused on Systematic Selling. This is your go-to resource hub for everything April—featuring 10 expert sales process tips, a worksheet to prep for Bill’s mid-month workshop, a special AI webinar to streamline your efforts, and weekly Marketing Workshops to keep your momentum going.
- March 2025
Master New Business Development
March 2025: Win New Business!
March is all about mastering the art of new business development! Throughout the month, we’ll be sharing actionable tips, insightful workshops, and fresh strategies designed to help you find, connect with, and win new customers and/or gain additional business from your existing accounts. Whether you’re looking to refine your prospecting process, leverage AI for outreach, or strengthen your sales approach, you’ll get practical ideas to drive real growth. Stay tuned for a month packed with valuable content to help you build your pipeline and close more deals!
- Look back at February 2025
February 2025: Find Your BEST Next Customer
February in The Sales Vault delivered insights on lead generation, showcased AI tools like ChatGPT and Perplexity AI, and featured a live workshop with Bill. Explore the month’s replays and resources, then gear up for March’s focus on growing your new business.
- Jan 2025 Recap
January Time Management Series: Wrapping Up and Looking Ahead
Congratulations on completing the Jan 2025 Time Management series! In this final week, explore Bill Farquharson’s curated resources from The Sales Vault—ranging from quick, 1-minute reads to advanced workshop replays. Reinforce your new habits and stay accountable. This is your chance to integrate everything you’ve learned and continue refining your productivity skills, ensuring you achieve your most important goals.
Upcoming Live Workshops for All Sales Vault Members
From Order Taker to Opportunity Maker
Learn how to move beyond transactional selling and identify upsell and cross-sell opportunities in print, signage, and promotional products. Discover practical sales strategies that turn everyday orders into strategic wins.
Find out more »Marketing that Actually Works: Simple Ideas for Busy Shops
Discover easy, proven marketing tactics for busy print and promo businesses. Learn how to use your own products, seasonal campaigns, and smart content to attract and retain more customers with less effort.
Find out more »Sales by Design: Creating a Process That Wins New Business and Grows Existing Accounts
Ditch the guesswork. In this interactive workshop, you'll learn how to build a scalable, customizable sales process that wins new business and grows existing accounts. Ideal for print, promo, signage, and label sales reps.
Find out more »
- The Latest
Sales Tip & Blog Article
The Short Attention Span Sales Tip
Every Monday — 3 min Video
Dress to Express Success
What do your shoes, clothes, car, hair, and handshake have in common? Find out by reading/watching this week’s Short Attention Span Sales Tip.
The Sales Challenge Blog
Every Tuesday — 1 min Read
AI Research = Better Sales
The single most important sales skill a rep can have? Pre-call research. In this week’s blog, learn how to harness the power of AI to secure more appointments.
- Most Recent Insider Replays
- View All
Insider Replays: Get the Recap & Watch the Video
Recap and Replay: “Why Aren’t You Selling More” Marketing Workshop
What’s holding you back from selling more? In this open forum, Sales Vault members and Bill Farquharson dive into the real reasons for sales slumps—time management, effort, client fear, and more—and offer actionable tips to move forward.
Recap and Replay: “AI & New Business Development”
Discover how accessible AI tools can dramatically speed up your new business pipeline in the print, signage, and promo industries. Bill and AI expert Emma Farquharson share actionable strategies—from data analysis to automated outreach—to help you land better clients faster.
Recap and Replay: “Essential Tasks for Managing and Growing Your Business” Marketing Workshop
Too busy to grow your business? In this replay, Bill Farquharson and guest Emma Farquharson break down the high-impact tasks that print, promo, and sign business owners must prioritize—but often don’t. Learn how to structure your weeks for success, use AI to streamline your workflow, and finally gain traction on your marketing goals.
- Recent Downloadable Content
- View All Downloads
Weekly & Ongoing Tasks for Sales Growth
Want to grow your print, promo, or signage business? This downloadable guide from Bill Farquharson lays out the must-do weekly tasks and strategic questions that drive real sales growth. Perfect for solo reps or sales teams.
Already an Insider? Please login for immediate access.
Growth Strategy Worksheet Download
This downloadable worksheet from Bill Farquharson guides Sales Vault members through 40 essential questions to evaluate their current sales performance, uncover new opportunities, and develop a strategic plan for growth. Whether you’re a sales rep or a selling owner in print, signage, or promotional products, this tool will help clarify your vision, sharpen your competitive edge, and move your business forward.
Already an Insider? Please login for immediate access.
Own the Stage: Bill Farquharson’s Pro Tips for Knockout Live Presentations
Want to captivate your audience from the first moment you step on stage? These tried-and-true tips from Bill Farquharson will help you own the spotlight—without breaking a sweat.
Already an Insider? Please login for immediate access.
- Most Recent Learn by Sales Challenge
- View ALL
Learn by Sales Challenge
“How do I stay in touch with a prospect but not overdo it?”
How do you stay top of mind with a prospect without crossing the line into being a nuisance? After multiple outreach attempts with no response, it can be tough to know when to keep pushing and when to step back. The key is delivering valuable, relevant messages that show you’re persistent, not annoying. But how much follow-up is too much? And how do you strike the perfect balance?
“I want new business”
File this one under, “No kidding. Who doesn’t?” Okay, so you want to open some new accounts but you don’t know where to start. You likely fall into one of two categories: “New Reps” or “Legacy Reps”. The Sales Vault has options for both.
“I want to improve my time management”
There is a big difference between busy and productive. Most likely, if you have clicked on this category, you find yourself busy all the time. Equally likely is the fact that the only way you believe you can grow is by working even harder. So, let’s talk ideas for improving your productivity, starting with some lessons on time management.
- Searchable Archives
- Visit Resources Page
Search by topic for past tips, blogs, articles, whitepapers, downloads, replays and more.
Results below are random upon page refresh.
Should You ‘Drink on the Job’?
I was 21 years old and just out of college. Two weeks after graduation, just before my flight out to Chicago for one week of
The Importance of Pushing the August Print Sales Reset Button
I love my job. I bound out of bed every morning and often times find that I’ve been at my desk for several hours tinkering
The Lazy Print Sales Rep’s Phone Script
My youngest daughter, Madeline, recently took a job working for Hibooks, a start-up competitor to Audible that’s using the Netflix model to build a following.
What You'll Find Inside The Sales Vault
Live Zoom Workshops
AI Integration & Guidance
Expert & Peer Support
