Someone’s Calling Your Customer
Right now—yes, right now—someone else is calling on your account.
They slipped past voicemail. They’re speaking with your contact. And they’re trying to steal your business.
Nervous?
You shouldn’t be…
If you’re confident in the value you deliver.
If you regularly remind your clients why they buy from you.
If you’re consistently bringing them new ideas that challenge the status quo.
You’ve heard me say it before: You’re only as good as the last job you shipped in. That should rattle you a little. Because it’s true.
Customer loyalty isn’t what it used to be. Job security? Same deal.
So, next time you meet with a client, say this:
“I know you’re getting calls from my competition. That’s fair; because I’m calling on their customers too. But I value your business, and I’ll never take it for granted. Let’s talk about how I can improve what I’m doing for you. Let’s challenge assumptions. Explore new ideas. I want you to have a rock-solid answer when someone asks why you stick with me.”
That’s how you future-proof a relationship.
Because someone will call your client. Make sure they don’t stand a chance.
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