Good morning!
Let’s say there’s a football play called “24 Blue.” You run it once, nothing happens. You run it again, still nothing. Then, your quarterback calls it a third time—and you’re thinking, “Seriously? Same play, again?”
Sound familiar?
Too many salespeople in the graphic arts are stuck running their own version of “24 Blue.” Same pitch, same clients, same services. Over and over. It’s safe, it’s known—and it’s a great way to slowly go broke.
A wicked smaht man once said, “70% of your future revenue will come from customers you don’t have today, buying things you don’t currently sell.” How many printers heard that and just… ran “24 Blue” again?
Be different. Switch it up. Don’t wait for the market to shift—it’s already shifting. As such, you need to shift your approach.
The job of sales is no longer about repeating yesterday. It’s about constant reinvention. You’re not a route-runner. You’re the quarterback. The playbook is in your hands.
Are you going to run “24 Blue” one more time and hope for different results, or is it time for a change play?
