This week’s Sales Vault Marketing Workshop proves that smart marketing doesn’t have to be complicated. From real campaigns that generated big returns to creative AI tricks and old-school consistency, this replay is full of ready-to-use ideas for busy sales teams in the print and promo world.

Discover how to move beyond transactional sales and into value-driven conversations. In this session, you’ll learn real-world tactics to upsell, cross-sell, and build lasting client relationships — even in challenging times.

What’s holding you back from selling more? In this open forum, Sales Vault members and Bill Farquharson dive into the real reasons for sales slumps—time management, effort, client fear, and more—and offer actionable tips to move forward.

Too busy to grow your business? In this replay, Bill Farquharson and guest Emma Farquharson break down the high-impact tasks that print, promo, and sign business owners must prioritize—but often don’t. Learn how to structure your weeks for success, use AI to streamline your workflow, and finally gain traction on your marketing goals.

Where do you want to be six months from now, and what must you do to get there? This workshop helps you dig into that fundamental question—plus many more—to uncover your business’s strengths, opportunities, and hidden potential. Whether you’re aiming to expand your market, optimize your processes, or refine your messaging, these essential questions will guide you in creating a clear, strategic roadmap for growth

It’s one thing to handle a client’s stated objection, but it’s another to uncover what they’re really concerned about. In this replay, get actionable strategies that not only address common pushback—like high pricing or vendor loyalty—but also reveal the hidden hesitations many prospects never voice. You’ll gain fresh insights to prepare for objections, strengthen client relationships, and ultimately guide the conversation to a win-win close.

Learn practical ways to give clients a compelling reason to say ‘yes’ to a meeting—whether you’re hosting an in-person event, collaborating on an upcoming project, or sending them something special to break the ice. Watch as Bill Farquharson and the group share their best practices for forging stronger, more profitable connections with clients and prospects alike.

In this lively workshop, we explore how to sell the genuine value of print, signage, and promotional products. Gain insights on leveraging tangible touchpoints, sharing compelling customer stories, and offering educational content that positions you as a trusted expert. Hear real-world examples from industry peers on using boxes of samples, time-saving messaging, and unique branding tactics to boost visibility and engagement.

Looking to stretch your marketing budget? In this workshop we explore powerful, low-cost strategies to make a big impact without breaking the bank. Learn how to leverage free marketing channels, use budget-friendly promotional tactics, and position your brand through community engagement. Watch the replay to uncover real-world ideas that can elevate your marketing strategy today!

Ready to maximize your marketing success all year long?Watch this workshop replay to master seasonal selling strategies. Discover actionable tips to plan ahead, create timely promotions, and align your marketing with high-impact seasonal events.

Transform your sales strategy with storytelling. In this workshop replay, we discuss how to create case studies that engage, build trust, and drive conversions. From gathering client testimonials to showcasing measurable success, this session provides all the tools you need to harness the power of social proof. Watch now!

Deepen your client relationships by understanding their goals, challenges, and future direction. Learn effective research techniques to uncover what drives your clients and how to align your approach with their needs. This session empowers you to sell smarter and build lasting partnerships.

In this interactive session, the group tackled the challenge of knowing when—and how—to evolve your customer base. The conversation focused on analyzing existing client relationships, identifying high-potential vs. unprofitable customers, and strategically using face-to-face meetings, trade shows, and even AI tools to refine your portfolio. Attendees shared their personal experiences and practical tips for phasing […]

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Learn how to kick off 2025 with a winning sales plan! In this workshop replay, Bill Farquharson shares essential strategies, tips, and action steps to create a Q1 sales plan that positions you for a strong start to the year. Don’t miss out on this valuable session!

Discover practical marketing strategies to build customer loyalty and streamline your workflow with AI. Learn proven follow-up techniques, onboarding tips, and how to create AI avatars for your business. Watch now and take your marketing to the next level!

Struggling with sales objections or wondering how to get prospects to respond to voicemail? This workshop replay dives into proven methods and real-world strategies to boost your success in overcoming obstacles and connecting with clients.