- Fully Promoted Member Exclusive
- Recorded Zoom Workshops & Key Takeaways
- September 15, 2025
Fully Promoted Replay: What Buyers Are Thinking (But Won’t Tell You)
What buyers say is often very different from what they mean. In this Fully Promoted Exclusive replay, Bill Farquharson and members dive into buyer psychology, exposing the silent objections, hidden fears, and unspoken expectations that influence purchasing decisions. You’ll discover how to spot the signals behind “We already have a vendor,” how to make it easy for clients to say yes, and how to adjust your approach to match the decision-maker’s mindset. With real-world stories, practical tips, and peer examples, this session gives you the tools to hear what isn’t being said—and use it to your advantage.
Key Takeaways
- Fear and time drive objections: When buyers say “We already have a vendor,” it often masks fear, lack of time, or resistance to change.
- Find the “what” before the “who”: Identify business needs or upcoming events (like open houses or launches) to create relevant, easy solutions.
- Do your homework: Know a buyer’s business before calling—check their website, press releases, and industry trends.
- Listen beyond words: Silence, tone, and behavior often reveal more than direct answers.
- Personalize communication: Learn preferences—email, text, call—and follow up consistently without crossing into “stalking.”
- Build trust through small touches: Thank-you notes, proactive communication, and accountability stand out in a world where courtesy is rare.
- Speak their language: Use industry terms and context to demonstrate expertise and credibility.
- Deliver value every time: Share new ideas, insights, or solutions instead of bland “just checking in” calls.
Watch the Replay
Replay this Fully Promoted workshop today and sharpen your ability to hear what buyers aren’t saying. Put these strategies into practice to uncover hidden needs, earn trust faster, and close more deals with confidence.
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