Join fellow Fully Promoted Sales Vault members at this interactive workshop! When a customer says, “I didn’t know you did that,” it’s not just frustrating—it’s a lost opportunity. In this workshop, Bill Farquharson leads a tactical conversation about how to better communicate your capabilities, using consistent storytelling, educational outreach, and strategic touchpoints. Whether you’re in print, promotional products, signage, or marketing services, you’ll walk away with actionable ways to fix this costly gap and increase your share of wallet with existing clients.