Events

If business is slow, stop waiting for the phone to ring. In this workshop, you'll identify the companies you really want to do business with, prioritize them, learn where to find decision-makers, and create a simple plan to start meaningful conversations before the busy season returns.

Ignacio “Primo” Duran hosts today's workshop — What Would Primo Do? Hear his best sales advice, mindset strategies, and proven success stories in this entertaining and inspiring session.

Not all customers are created equal. We'll evaluate your current accounts to identify hidden growth opportunities, neglected relationships, and customers who may be costing you more than they're worth. You'll leave with a plan for where to invest your selling time for the greatest return.

Most salespeople stop asking questions once the order is won. That's a mistake. We'll discuss the conversations that uncover upcoming projects, competitive threats, referrals, budget changes, new decision-makers, and opportunities your competitors never hear about.

There's still plenty of time to make this your best sales year ever—but only if you act now. We'll discuss how to focus on high-value opportunities, eliminate distractions, and create a 90-day plan that drives more meetings, more proposals, and more sales before year-end.

Motivation comes and goes, but discipline creates results. We'll discuss practical ways to overcome procrastination, develop prospecting routines, and keep your pipeline full—even on the days when you'd rather do anything else.

Colleges and universities are a massive, price-sensitive market with scattered buying circles. This means real opportunity and real complexity. Today we'll break down what colleges buy, why they buy it, and who’s doing the buying, then talk about how to sell beyond “submit a bid” by tying signage to what schools are trying to accomplish right now. You’ll walk away with practical angles, smarter targets, and a research-based approach that helps you earn profitable work—even in a market where everyone wants the business. Hear from your Sales Vault peers who have slayed this dragon. Join us.

Most salespeople spend too much time chasing strangers while ignoring customers who already know and trust them. We'll explore proven ways to re-engage inactive accounts, rebuild relationships, and turn old customers into new opportunities.

Not every opportunity deserves your attention. This workshop will help you evaluate your pipeline with fresh eyes, identify stalled deals, eliminate false hope, and concentrate your efforts where they'll produce the biggest return.

Sales success is often a numbers game—but only if you're talking to the right people. We'll discuss simple strategies for increasing conversations with prospects, generating more appointments, and building the consistency that leads to long-term sales growth.

Healthcare is a massive market with constant demand for communication, branding, patient education, compliance, and operational materials. In this workshop, we'll explore how hospitals are organized, who to call on, current trends affecting purchasing, common products they buy, and practical strategies for breaking into the market. We'll finish with a collection of AI prompts that will help you research hospitals, identify decision-makers, and prepare for sales calls in minutes instead of hours.