The Sales Vault

Book Store

Welcome to the Sales Vault Bookstore, your go-to resource for essential reading in the Graphic Arts industry. Whether you’re in print, signage, labels, packaging, or promotional sales, Bill Farquharson’s books offer actionable advice, proven strategies, and industry-specific insights to help you succeed. Explore bestsellers like The 25 Best Sales Tips Ever, available in versions tailored for print and signage professionals, or dive into Who’s Making Money at Digital Inkjet Printing and How?, co-authored with Kelly Mallozzi. These books are more than guides—they’re tools to help you master sales in a competitive market.

Print Sales Version

The 25 Best Print Sales Tips Ever

by Bill Farquharson

Sales isn’t about pushing products; it’s about solving problems. By becoming the trusted resource your clients rely on, you transform from being a vendor to a valuable partner. Tip #3: 'Ask, Listen, and Act'—these three words can revolutionize your approach and drive your success in every sales conversation.

The 25 Best Sales Tips Ever series features instantly applicable sales tips specifically for print salespeople and selling owners infused with same wit and entertainment factor Bill brings to his weekly sales tip videos.  Available in paperback or digital download.

Sign Sales Version

The 25 Best Sign Sales Tips Ever

by Bill Farquharson

The 25 Best Sign Sales Tips Ever series features instantly applicable sales tips specifically for sign salespeople and selling owners infused with same wit and entertainment factor Bill brings to his weekly sales tip videos.  Available in paperback or digital download.

Who's Making Money at Digital /Inkjet Printing...and How?

by Bill Farquharson & Kelly Mallozzi

This book isn’t just a guide—it’s a blueprint for success. By examining real-world case studies and proven strategies, we uncover what it takes to thrive in the digital inkjet space, from technology investments to the sales conversations that seal the deal.

The 25 Best Sales Tips Ever series features instantly applicable sales tips specifically for sign salespeople and selling owners infused with same wit and entertainment factor Bill brings to his weekly sales tip videos.  Available in paperback or digital download.

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