Good morning!
I love sales. I love teaching others to sell. But while my Sales Vault clients sell print, signage, promo, branded apparel, packaging, and labels, I am not the kind of guy who runs around yelling, “I love print” like my friend, Warren Werbitt. Graphic arts just happens to be the pool I swim in.
But I do support what my clients sell. And so should you.
When we chose a fence company, I did so by saying, “I saw your sign on a lawn down the road. It worked!”
I called a company to get my furnace checked, adding, “I received your postcard. Print and mail works!”
Standing behind a man at a deli, I recognized the name of the oyster company he must work for. A week later I saw the owner, mentioned the encounter and added, “Branded apparel is a good investment!”
John Wannamaker famously said, “Only 50% of my marketing works. The problem is, I don’t which 50%.” These three vendors now have proof positive signage, print, and branded apparel are effective.
You can help your industry by not only selling the usage of print, signage, promo, branded apparel, packaging, and labels, but patronizing those who do…and telling them about it.
Companies have lots of choices when it comes to marketing their services. If only 50% works, let’s do what we can to make that 50% is graphic arts.
It’s the Capital One version of “What’s in your wallet?”
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