My stepdaughter is a student at the University of Massachusetts in Boston. She and three other sophomores live in an apartment off-campus. Over the weekend, my wife and I received an e-mail from her stating that the rent will go up by $200 a month if they choose to renew their lease. She wanted to write to the landlord asking for reconsideration.
This is a sales situation.
You are running late for work and your speed goes unnoticed by you, but not by the cop you just passed. Blue lights result. You dutifully slow down, pull over, and roll down your window as the cop walks to your car.
This is a sales situation.
For salespeople, the world can be seen through a special lens. A sales lens. That means we can apply Dale Carnegie’s first lesson of sales:
“You can get what you want when you figure out what the other guy wants and help him to get it.”
Learn to see life through the sales lens and a whole new world opens up.
PS—My stepdaughter asked me for some advice on writing a note to the landlord. I suggested she consider what a landlord would want, namely, good tenants who pay on time. Point out how you are being good stewards of their property and suggest a different, lower number. Surely, there is value in that.
After all, the second lesson in sales is this: you don’t get if you don’t ask!
I will let you know what happened.
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