A rare event occurred last week. A PR agency in New York promised to set up an appointment with an executive regarding the book I wrote … and then did. She followed up. She did what she said she would do. She actually did. And the crowd went wild. It sounds like such a simple […]
The Sales Challenge Blog
How to Get a Prospect to Trust You
Bill Farquharson
A rare event occurred last week. A PR agency in New York promised to set up an appointment with an executive regarding the book I wrote … and then did. She followed up. She did what she said she would do. She actually did. And the crowd went wild. It sounds like such a simple […]
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