- Fully Promoted Member Exclusive
- Recorded Zoom Workshops & Key Takeaways
- September 8, 2025
Fully Promoted Replay: Turning Conversations into Sales Gold
Every sales call has the potential to uncover gold—but only if you know how to dig. In this Fully Promoted Exclusive replay, Bill Farquharson guides members through the art of asking better questions, reading the room, and listening actively. With real-world stories, role-play examples, and practical strategies, you’ll learn how to turn small talk into sales intelligence that builds stronger client relationships and leads to bigger opportunities.
Key Takeaways
- Go beyond surface-level questions: Replace “What do you need?” with open-ended curiosity that sparks real conversation.
- Do your homework: Research prospects’ websites, social media, and events so your questions show insight, not ignorance.
- Adapt to personalities: Read the room and adjust your approach based on the person’s role, mood, or style.
- Statements can be as powerful as questions: Empathetic statements (“Friday weddings are tough”) can unlock more dialogue than direct questions.
- Handle objections with curiosity: When a prospect says “We’re all set,” don’t walk away—dig deeper, expand the conversation, and explore related opportunities.
- Connect value to outcomes: Link what you sell to the client’s goals, like lead capture at trade shows or customer acquisition, to shift focus from price to results.
Watch the Replay
Replay this exclusive Fully Promoted session now and learn how to turn curiosity into your best sales tool. Practice these techniques in your next client conversation and watch how “Tell me about your business” becomes the gateway to uncovering needs, building trust, and winning sales.
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Fully Promoted Replays
