- Fully Promoted Member Exclusive
- Recorded Zoom Workshops & Key Takeaways
- July 28, 2025
Fully Promoted Replay: Run the Room, Run the Deal
The Key Takeaways
The first sales meeting isn’t just a handshake and a hello—it’s your moment to earn trust, uncover opportunities, and shape the entire buying journey. In this Fully Promoted-exclusive Sales Vault session, Bill Farquharson and members from across the country share real strategies for preparing like a pro, asking smarter questions, and preventing the dreaded post-meeting ghost. Whether you’re new to sales or ready to tighten up your pitch, this replay offers practical tools and examples from the field that will help you turn your next first meeting into a second—and third—and fourth.
Prep Is Power
Do the research: company, industry, people. Come in with ideas, samples, and relevant insights that show you’ve done your homework.Bring the Show-and-Tell
Real samples (with logos, when possible), leave-behinds, testimonials, and social proof create memorable impressions and open doors to follow-up.Lead with Insight, Not a Script
Guide the conversation by asking meaningful questions about past campaigns, challenges, buying habits, budgets, and how they define success.Overcome Common Objections (Before They Happen)
“We already have a vendor” and “Your price is too high” are symptoms, not causes. Learn how to disarm these objections by listening, not pitching.Plan the Follow-Up Before You Leave
Set expectations for next steps. Ask, “When and how should I follow up?” and “What would you have me do if I don’t hear from you?”Fit Matters
Not every lead is worth chasing. Use that first meeting to assess your interest as well. Look for long-term potential, payment terms, and communication style.Cold Call Scripts that Open Doors
From chamber connections to smart event-based angles, members share their go-to openers—and how they tailor outreach to build trust, not noise.
Watch the Replay
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Fully Promoted Replays
