When a prospect says, “Your price is too high,” what they often mean is: “I don’t see the value yet.” In this strategic session, you’ll learn how to shift the conversation away from price and into outcomes, trust, and what the customer actually cares about.

We’ll cover how to uncover the real priority behind the objection, tell stronger customer success stories, and reframe value in a way that protects your margins (and your dignity). No awkward discounting. No apologizing. Just better conversations that make your pricing make sense—especially in print, promo, and branded merchandise where “cheapest” is rarely the right answer.