The theme for this week’s discussion: Tracking Marketing Success

Join Bill Farquharson for this week’s Marketing Workshop on Monday, October 7, 2024, where the focus is on “Tracking Marketing Success.” Bill will dive into the age-old challenge that marketers face, as captured by John Wanamaker’s famous quote: “Only half of my marketing works. The only problem is, I don’t know which half.”

This interactive session invites members to discuss how they measure marketing effectiveness and define what success looks like for their business. With input from your peers and expert feedback from Bill, you’ll explore key questions like:

• How long do you give a marketing campaign to work?
• Do you trust data over instinct or rely on a gut feeling?
• When you adjust your tactics, is it a minor tweak or a complete overhaul?

Bring your challenges and ideas to the table, and walk away with new insights from this collaborative discussion!

The Marketing Workshop is a open discussion about marketing (both company-wide and personal) open to all Sales Vault Insiders.  Please make sure you login a few minutes early. After the call starts, we will be unable to help with any technical issues.