In today’s saturated marketplace—whether you’re in print, signage, promotional items, labels, or packaging—being “just another provider” won’t cut it. This workshop focuses on the process of pinpointing what sets you apart. Through interactive discussion and insights, you’ll identify your unique strengths, clarify your message, and develop a compelling value proposition that resonates with your ideal audience. Equip yourself with the tools to stand out, attract the right kind of leads, and position yourself for long-term growth and profitability. Come prepared to define your difference and elevate your marketing game.