Selling promotional products and branded apparel is a golden opportunity for print and signage businesses looking to diversify and increase revenue. But to truly succeed, it’s essential to go beyond the basics of catalog browsing and order-taking. In this hands-on workshop led by industry expert Bill Farquharson, you’ll learn how to maximize profits by introducing promotional items to your existing client base and finding new avenues to expand your sales.

Gain insights into evaluating current sales efforts, targeting high-growth industries like tech, construction, and higher education, and using innovative marketing tactics such as storytelling on social media and creating custom gift boxes. Learn about networking strategies, value-added services, and how to leverage your social proof to win more clients.

With Vault-style learning and community, this workshop is designed to help you tap into promotional products as a profitable, sustainable revenue stream. Bring your best ideas, success stories, and questions—this is your chance to learn, connect, and grow with the Sales Vault community.