Too many salespeople rely on instinct and effort instead of structure and strategy. In this hands-on workshop, we’ll break down the critical elements of an effective sales process—from first contact to final follow-up. You’ll learn why one process doesn’t fit all, how to build separate approaches for new and existing clients, and how to use multiple communication mediums to increase engagement. We’ll explore generational preferences, multi-step outreach plans, and how consistency outperforms intensity. Whether you’re selling print, signage, labels, or promotional products, this session will help you create a repeatable, scalable sales process that builds confidence, drives results, and turns prospects into loyal customers. Walk away with a customizable framework you can start using immediately.