This event was updated to a Webinar. Those who have already signed up, have received a second email with the corrected link, also available on this page, below.

Title: Rx: How to Sell to Hospitals – Featuring Peter Holden, Former Hospital CEO
Date: Wednesday July 23, 2025
Time: 12:00 PM – 1:00 PM EDT
Hospitals are complex organizations with layered decision-making, tight budgets, and unique purchasing habits. So how do you break in and build trust?

Join The Sales Vault for an exclusive webinar featuring Peter Holden, former CEO of Beth Israel Deaconess Hospital–Plymouth, MA. With a career spent on the inside, Peter shares what truly drives purchasing decisions in hospitals—and what repels them.

What you’ll learn:

• What hospital administrators really look for from vendors
• The role of networking in breaking through the bureaucracy
• Why print, promo, signage, and packaging needs are often handled differently
• The biggest turnoffs from sales reps (and how to avoid them)
• How to qualify the opportunity before wasting your time

Whether you’re already selling to hospitals or just exploring the vertical, this is your rare chance to hear straight from someone who’s been behind the curtain.

Note: This session was originally listed as a workshop but is now a live interview webinar. If you registered before July 18, please check your email for an updated link or click on the link below.