The Sales Vault

Category: Miscellaneous

The Fat Hypnotist

This column first appeared in Printing Impressions October 2012 © Bill Farquharson Cynthia was trying to lose weight. Not enough time to eat right and too much Chipotle was putting the stress test on her clothing. having tried most of every option, she decided to jump in on a group bond deal that offered two […]

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Meet the New Boss, Same as the Old Boss

This column first appeared in Printing Impressions December 2012 © Bill Farquharson “My business is terrible. The buying environment is worse now than at any time I can ever remember. I leave messages but no one is returning my call. Clients are killing me on price and customer loyalty is a contradiction in terms. If […]

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Customer Service: From Good to Great

This column first appeared in Printing Impressions December 2012 © Bill Farquharson When did ordinary customer service become extraordinary? When did getting a client on the phone become akin to winning tickets in a radio station promotion (“Congratulations! You’re the 25th caller!”). Somewhere along the line what was once expected in everyday business disappeared. Perhaps […]

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Your Sales Mirror Lies to You

This column first appeared in Printing Impressions August 2012 © Bill Farquharson Ask 100 salespeople, regardless of what they sell, “What is the hardest part about your job?” and you are likely to hear answers that won’t surprise you: Beating voicemail, Overcoming the price objection, and managing time. Consider them to be the Sales Triathlon. […]

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Thank You for Hanging Up on Me

This column first appeared in Printing Impressions August 2012 © Bill Farquharson Ask 100 salespeople, regardless of what they sell, “What is the hardest part about your job?” and you are likely to hear answers that won’t surprise you: Beating voicemail, Overcoming the price objection, and managing time. Consider them to be the Sales Triathlon. […]

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Lesser Known Sales Challenges

This column first appeared in Printing Impressions August 2012 © Bill Farquharson Ask 100 salespeople, regardless of what they sell, “What is the hardest part about your job?” and you are likely to hear answers that won’t surprise you: Beating voicemail, Overcoming the price objection, and managing time. Consider them to be the Sales Triathlon. […]

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Seeing the World with Sales Ears

Allison and I were playing golf on an October Saturday when we were joined by a new club member, Rob. Nice guy. Good golfer. Big hitter, the Llama. Over the first few holes, we learned some basic information about Rob, including the fact that he and his wife are both lawyers. Walking to the tee […]

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Stuff You Should Know, You Know?

Good morning!The worst question you can ask someone close to you is, “What you want for your birthday?” This also applies to choosing a Christmas gift. Seriously? This is a very bad, horrible, awful question to pose.Why is this a bad question?Because if they are someone truly close to you, shouldn’t you know already? Shouldn’t […]

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