The Sales Vault

Category: Selling Skills

Why Marketing Frustrates

Imagine NASA’s challenge of launching a probe to a location millions of light years away. They don’t know if they’ve done it right for years after the capsule leaves Earth. Frustrating. Marketers can relate. This week, Bill Farquharson sets your expectations in the same way his Marketing Director set his.

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Second-Level Motivation

On the top of a sales rep’s wish list is new business. According to Bill Farquharson, there are 7 steps involved. But as he points out in this week’s Short Attention Span Sales Tip, it’s the first one that’s most important.

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The Bully Customer

A once-rude house guest reminds Bill Farquharson of the day he went from lion to lamb and how you can reel that bully customer in whenever you are ready.

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How to Avoid Price Ghosting

Among the top sales challenges is ghosting. That happens when a sales call goes well but you can’t get the client back on the phone after you submit a price. What should you do? In this week’s Short Attention Span Sales Tip, Bill Farquharson gives you 5 questions to ask.

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Don’t Ask That. Ask This.

“Is now a good time to talk?” is one of the worst ways to open a cold call. Yet, it is the go-to for most sales reps. Bill Farquharson has a better idea and recalls an actual call from a telemarketer to make his point.

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Appreciating the Sales Challenges

No one picks up the phone. Emails go unanswered. You lose a client for no fault of your own. It’s hard to imagine being asked to appreciate these and other sales challenges, but what Bill Farquharson has to say in this week’s Short Attention Span Sales Tip might change your mind.

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Planning for Downtime

Now that Memorial Day is behind us, you need to start looking at an upcoming block of days that are almost guaranteed to be anything but productive and make the most of that time. Let Bill Farquharson explain in this week’s blog.

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