The Sales Vault

Category: Selling Skills

The Longest 30 Seconds of My Life

When a client challenges your price, you have two choices: Justify or lower. In this week’s blog, Bill Farquharson exemplifies that statement with a story about a client who asked him to cut his price in half.

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But, Can’t, Try

Imagine a sales conversation where you are not allowed to use certain words under the penalty of a monetary fine. Well, on a recent Zoom call, one participant eliminated three words from her vocabulary. The result was an intriguing approach to sales and a lesson for us all.

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How to Handle the Charity Request

They come in weekly and sometimes daily. Non-profits want free stuff and, hey, you don’t get if you don’t ask. In this week’s blog, Bill Farquharson offers up an idea for dealing with the requests while still being kind and accommodating.

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Your Sales Attitude

When one of his personal summer goals (to improve his tennis game) went badly, Bill Farquharson learned a lesson about the importance of attitude on the court and during a sales day. Find out more in this week’s Short Attention Span Sales Tip.

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An Important LinkedIn Nuance

LinkedIn’s algorithms are closely-guarded secrets. They don’t want you to know how to get your Post listed first. What they don’t hide are the rules to get a Post punished. In this week’s blog, Bill Farquharson shares a key tip.

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Stop. Think. Sell.

When your selling style mimics your grip-it-and-rip-it golf swing, the result can be, well, chaotic. But after observing some professional golfers, Bill Farquharson made some “swing” changes that crossed over into his sales game. Find out more in this week’s Short Attention Span Sales Tip.

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