Bill: “Emma, Have you ever walked into a restaurant and had the hostess say ‘Your table is ready!’ just because you know the owner?”
Emma: “Not yet. Are you offering reservations or life lessons?”
Bill: “Life lessons. Every ‘somebody’—restaurant owners, marketing managers, buyers—was once a ‘nobody.’ Building relationships early is the secret to access later.”
Emma: “Like how the intern fetching coffee today becomes tomorrow’s decision-maker. So, how does a sales rep track and nurture all these connections?”
Bill: “For starters, I recommend never leaving an account without meeting someone new. Swap cards, add them to your CRM, and build that relationship.”
Emma: “And here’s where LinkedIn Sales Navigator shines. You can set alerts for when contacts change jobs or get promotions—prime opportunities to reach out.”
Bill: “Smart. So, if your contact becomes a VP, you’re the first to congratulate them.”
Emma: “Exactly. Plus, you can use LinkedIn’s search filters to find other key players within your client’s company. Start building relationships across departments—before you need them.”
Bill: “How would you approach those introductions?”
Emma: “I recommend messaging them directly: ‘Hi [insert name], I’ve enjoyed working with [insert their colleague’s name] and wanted to connect with others on the team. Let me know if there’s anything I can do to support your goals.’”
Bill: “That’s solid. Relationships are a sales lifeline, and tools like LinkedIn make it easier to maintain them.”
Emma: “Build now, benefit later. The key is being proactive—with or without a reservation.”
Bill: “Check, please!”
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Learn more new business hacks at SalesVault.pro. That’s also where you will find Bill Farquharson. Emma Farquharson of SharedIntel AI can be reached at contact@sharedintelai.com.
