Good morning!
Let’s say you’re in some sort of a breakfast group, be it chamber or BNI or something similar. Or maybe it’s a networking event. Like everyone else at the meeting, you are given two minutes to talk about what you do.
Consider your options:
“I’m in sales.” Ugh.
“I still print.” Ugh ugh.
Try this instead…
Think about where you want to end up. That is, what does “ideal” look like? I’d think the ideal situation is where someone comes up to you at the event, gives you information about their company’s business needs and challenges, and you discuss ideas for helping them solve the problem. If that’s your ideal as well, introduce yourself this way:
- “My name is <<>> and I can help grow your business, but in order to do so, I need three pieces of information from you:
- First, on a scale of 1 to 10, how accurate is your customer database?
- Second question: What is the core message you would want to deliver that best describes the value you bring your customers
- Lastly, on a scale of 1 to 10 how happy are you with your current marketing efforts?
Then…
“Here’s what I like you to do: Before you leave if you’re interested in growing your business, walk over and give me the answer to your three questions. Thank you for your time.”
Just imagine the quality of the conversations you will get into. You’ve just gone from being another in a long line of talking heads to someone who stands out.
You’ll be the belle of the ball!
