The Sales Vault

The Hard Stop

Good Morning!

As I have alluded to over the past few months, I’ve been taking guitar lessons with my daughter, Emma, via zoom. Very quickly, I realized the direct correlation between that experience and the coaching that I do with my sales reps and selling owners. Last week, this week and next, I’d like to share some key lessons.

Learning to sell print for the first time or adding a new selling skill such as inkjet can be overwhelming for a sales rep. It is easy to quit, give up, and miss out on a huge opportunity.

Imagine going food shopping with someone. You are walking behind them as they casually pluck things off-the-shelf and hand them to you to carry. But the thing is, you have no cart and no basket. Tomatoes, bananas, Oreos… You start to fill up. Bread, yogurt, oat milk, butter, eggs,… Until you finally yell, “Stop!”

That’s what these weekly guitar lessons felt like to me. There were countless techniques and skills to learn. Pentatonic scales, alternate picking, movable chords, sharps, flats, naturals. AAAAARRRRRGGGGHHHHHH!!!!! I was as overwhelmed as the guy holding all the groceries.

I yelled, “Stop!”

When the zoom call started, Jeff was ready to take me into some strumming exercise but I stopped him. I wanted to organize everything he had taught us (I take these lessons along with my daughter, Emma) in order to better understand and, more importantly, so that I could practice better.

Again, practice was the key. Do it the right way, and improvement is incremental. Do it as I had been doing it—jumping from one past lesson to another—not only was I going nowhere, I was getting frustrated.

What we did instead of playing was to come up with a 2-step plan for practicing:

  • First, we organized the various lessons, and came up with the top four that would have the greatest impact on my improvement. Jeff told me, “Practice each of these lessons for 15 minutes, every day.”
  • Second, we talked about each of the 4 homework segments and discussed how to create a perfect practice regimen.

And so I did, and OMG did it ever make a difference!

If you make a list of the skills that need work and then come up with a plan for perfect practice, it will add quality to your efforts and improvement will come faster. Next week, I will expand on this thought by going in a completely different direction. Stay tuned…

Next week: Planting 12 Trees One At A Time

Search this site

Subscribe Now

Follow Bill on LinkedIn and subscribe to the Short Attention Span Sales Newsletter to get these tips delivered straight to your inbox!

Join the sales vault

Join with your sales team and save! Association Members & Franchise Owners may qualify for a discount. View Partners→

Contact Bill

What The Sales Vault Community is Saying

5/5
5/5
5/5
5/5
5/5
5/5

Trusted by Leading Brands & Associations

Join the top companies and industry groups that rely on The Sales Vault to elevate their sales performance.

Get Started today!

Simple, Flexible Memberships

Get unlimited access to our entire library, live workshops, and AI training—without breaking the bank.

Scroll to Top

Get Bill's Weekly Tips Delivered to Your Inbox

Sales tips are released every Monday morning.  As always get Bill’s Free Weekly Sales Tip at SalesVault.pro. Bookmark the page: This Week’s Tip

Looking for a notification by email? Connect with Bill Farquharson on LinkedIn and Subscribe to his Weekly Newsletter.

Get notified via LinkedIn

Please note, you will need to join LinkedIn to connect with Bill and subscribe.