Good morning!
Looking into my crystal ball, I have ten predictions for 2025:
- You will lose an account due to neglect on your part—What have you done for them lately? Are you bringing clients new ideas and continuing to earn their business?
- You will gain an account from nothing but dumb luck—But remember, luck favors the hardest working. So, get selling.
- You will overlook an opportunity because you are not paying attention—Constantly be looking for trends. Prospect by driving around. Read the newspaper. Open your eyes.
- You will be amazed by AI—The problem is, it might not be you who is engaging the technology. Perhaps you are ignoring it. And why is that? Because you are intimidated, feel yourself to be too old to take on something new, or don’t see a need because, well, it’s ain’t broke so why fix it?
- You will endure a sales drought of your own making—A summer slowdown, for example, has its roots in your lack of sales activity in the spring.
- You will experience a streak of sales success that could have lasted longer—When things are crazy busy, do everything you can to keep it that way. Work extra hours. Make extra calls. Is this an exhausting time? Yes. But it is a profitable stretch worth the sacrifice of your personal time? YES!
- An employee at one of your accounts will quit and go to work at humongous corporation—They will take you with them, but only if you have followed this advice: Never leave an existing account without having met at least one new person.
- Your boss will wonder if you are doing your job—Any time you are out of the office, hitting a bucket of balls and prospecting look the same to your boss…unless you keep them informed of your sales activity.
- Someone will not respond to your prospecting efforts because of your inadequate LinkedIn profile page—This one speaks for itself.
- On December 31, 2025 you will see the year in aggregate. The low-lows, lost bids, temporarily frustrating moments, and “OMG I am struggling” moments will not be remembered. So, when they happen, keep in mind they are temporary. Sell through them.
Cheers to your success in 2025. Make sure you are enjoying what you do. Work is what takes up most of the day. It should be fun.
***************
Want to know about sales and AI? Join the Sales Vault and learn how to apply this once-in-a-generation technology to your every day selling activities.
