Good morning!
One of my favorite podcast shows is called, Acquired. I read in the Wall Street Journal it’s the number one business podcast and I can absolutely understand why.
The two hosts do deep research on companies like Rolex, IKEA, and even organizations like Indian Premier League cricket and then tell their story in one 3-to-4-hour presentation. Every episode is highly entertaining and everyone I recommend the podcast to says the same thing.
In addition to the many “I didn’t know that” moments, I also find myself saying, “I wish I had invested back then” or “I wish I had bought one of those” or some other form of “woulda-coulda-shoulda.”
Here’s my questions for you: what will you be saying three months from now? What do you wish you had done for sales activities in the spring of 2025? I’ll bet you already know the answers and I’m here to tell you, as your sales coach, now is the time to take that sales action.
Give or take, we are roughly halfway through the spring selling season and I can virtually guarantee there is plenty of room for improvement that comes to your sales activities.
Now is the time for you to “invest.” The “market” is ripe. The opportunities are there.
Everything you wish you had done; every call you wish you had made; every prospect you wish you had pursued—That’s what these next few weeks must be about.
We can’t go back in time and buy Apple or Amazon or Bitcoin, but we can look into the future and understand the impact of our sales activities right now.
