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  • By Bill Farquharson

Sales Challenges: The Four-Step Prospecting Plan

March 29, 2023 | Originally Published On Printing Impressions @piworld.org Nine out of 10 people reading this column do not follow a prospecting process. Ninety percent of you follow no formal step-by-step, week-by-week system of customer contact. Imagine if advertisers thought like you did. Companies like Coca-Cola, BMW, and Geico would buy print or airtime […]

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