The Sales Vault

Recap and Replay: “Evolve Your Customer Base” Marketing Workshop

In this interactive session, the group tackled the challenge of knowing when—and how—to evolve your customer base. The conversation focused on analyzing existing client relationships, identifying high-potential vs. unprofitable customers, and strategically using face-to-face meetings, trade shows, and even AI tools to refine your portfolio. Attendees shared their personal experiences and practical tips for phasing […]

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