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It’s Not You

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Bill Farquharson

If your sales efforts are falling on deaf ears; if it seems like every call goes into the abyss; if you are discouraged and down, you need to read Bill’s blog this week and receive some encouraging news.

In this week’s blog, my message is very simple: Don’t beat yourself up. Everyone in sales is having difficulty making connections.

It’s not you.

I meet and speak with salespeople and selling owners all week long in either a one-on-one coaching call, a live workshop (via Zoom), or a live sales challenge discussion (again, via Zoom). Week after week, call after call, this issue comes up time and time again.

No one is available.

No one is returning calls.

Prospects, customers…Everybody!

For the purpose of this blog, I won’t get into the why’s or the what to do’s. I really just wanted to offer empathy and encouragement by saying this:

I encourage you to stay the course. Keep making the calls. Keep sending the emails. Continue all of your sales activities with the firm belief it will all pay off.

And while you are doing that, remember:

It’s not you.

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