Do you know the trick to getting people to read your LinkedIn posts?*
There are three steps to engaging LinkedIn as a marketing tool:
1. Curate your profile;
2. Post quality content;
3. Build your network.
But time spent writing quality LinkedIn content is wasted if no one reads it. Help them engage. Here’s how…
*I just used it on you and if you are reading this line, it worked.
Wait, what?
Let me demonstrate what just happened and slow it down for you. Below is a rewrite of my post. Same words, different format:
Do you know the trick to getting people to read your LinkedIn posts? There are three steps to engaging LinkedIn as a marketing tool: Curate your profile, post quality content, and build your network. But time spent writing quality LinkedIn content is wasted if no one reads it. Help them engage. Here’s how…
Strictly from a formatting standpoint, which is more visually-attractive to you?
If you jump back and forth between the two sections, the first one is much easier to read, has lots of white space, and numbered bullet points. The second has the same words but is in traditional paragraph form. There is nothing wrong with that, but a rushed reader’s mind will see that and say, “Nope, moving on.”
Start your post with an interesting hook, like a question or a curious statement. Next, use lots of white space and short paragraphs to give the impression it’s a quick read. Oh, and keep it brief. Once you’ve made your point, end the post.
Like this.
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Now that you have learned this lesson, join Bill Farquharson’s Sales Vault and learn others. Each is instantly-applicable. Go to SalesVault.pro, call Bill at 781-934-7036 or get on his calendar at: https://go.oncehub.com/BillFarquharson
