The Sales Vault

Be the best, but don’t believe it


Good morning!

Quick question. Without overthinking it, give me a yes or no:

Do you think you are a better-than-average salesperson?

It’s a well-worn statement that most people believe themselves to be smarter than the average person. A recent Wall Street Journal weekend edition article did a study to confirm this. Men (70%) more than women (59%) validated this point.

Do you remember that book that I recommended a few weeks ago, Never Split the Difference? One of the statements made by the author, Chris Voss, was that smart people make bad negotiators because they think they know everything while humble people ask the obvious and learn more. For those of you old enough to remember Lieut. Colombo, you will recall his approach.

All of this made me wonder about those people who believe themselves to be better-than-average salespeople. Are they making assumptions that others aren’t? They believe themselves to be bulletproof within an account? If so, they will soon be looking for new business.

The irony here is that it takes quite a bit of confidence and even some hubris to be successful in the role sales and yet overconfidence can kill everything that you have built. Recently, a young salesperson asked me at the end of our training work together, “What three recommendations would you have for me?” My first answer was, keep asking people that question. Stay humble. Humility is what makes great people great. The minute you start believing you are better than, smarter than, or safer than the average salesperson, you become less interesting and more vulnerable.

12 o’clock noon every day a text message reminder pops up on all of my Apple devices: “Are you doing your best?” This is one of Don Miguel Ruiz’ Four Agreements and I put it there as a reminder. Recently, I changed my answer. Whereas every day I used to answer, “yes,” now I answer, “no.” I can always do better.

All of us need more humility!

Search this site

Subscribe Now

Follow Bill on LinkedIn and subscribe to the Short Attention Span Sales Newsletter to get these tips delivered straight to your inbox!

Join the sales vault

Join with your sales team and save! Association Members & Franchise Owners may qualify for a discount. View Partners→

Contact Bill

What The Sales Vault Community is Saying

5/5
5/5
5/5
5/5
5/5
5/5

Trusted by Leading Brands & Associations

Join the top companies and industry groups that rely on The Sales Vault to elevate their sales performance.

Get Started today!

Simple, Flexible Memberships

Get unlimited access to our entire library, live workshops, and AI training—without breaking the bank.

Scroll to Top

Get Bill's Weekly Tips Delivered to Your Inbox

Sales tips are released every Monday morning.  As always get Bill’s Free Weekly Sales Tip at SalesVault.pro. Bookmark the page: This Week’s Tip

Looking for a notification by email? Connect with Bill Farquharson on LinkedIn and Subscribe to his Weekly Newsletter.

Get notified via LinkedIn

Please note, you will need to join LinkedIn to connect with Bill and subscribe.