Bill: “Okay, Emma, I am a sales rep and I just scored an appointment with a top prospect. This is a huge opportunity for me, so naturally I want to come prepared. Can you guess what my problem is?”
Emma: “Easy— the time you must put in for that research. You can spend hours combing through websites, blogs, and LinkedIn profiles only to feel overwhelmed or miss key details.”
Bill: Right. But skipping research means walking into a meeting unprepared. It’s a critical but time-consuming task.
Emma: “Here’s an idea for you. I’ve been recommending an AI Chrome Extension called Sider.ai—it’s like having a research assistant built into your browser. Powered by top AI models, it can summarize pages, answer questions, and even personalize your outreach.”
Bill: “I’m in. Tell me more.”
Emma: “First, download it from the Chrome Extension store. Then, visit a client’s website, click the Sider icon (it looks like a brain), and ask it to summarize the page or pull key details. For example, you can ask, ‘What’s their main service focus?’or ‘What are their recent initiatives?’—and Sider gives you the highlights instantly.”
Bill: “That’s a huge time-saver. What about LinkedIn profiles?”
Emma: “It works there too! Instead of reading every section, ask ‘What are [contact’s name]’s top skills or recent accomplishments?’ Sider pulls the highlights so you don’t miss anything. It can even help personalize cold emails based on what it finds.”
Bill: “So instead of wasting time on research, reps can focus on crafting tailored pitches?”
Emma: “Exactly. And because it’s freemium (meaning there’s a free version with valuable features), anyone can try it. Even the basic tools are powerful enough to make a difference.”
Bill: “That’s perfect for sales reps who need to work smarter, not harder.”
Emma: “With Sider.ai, you show up prepared, impress clients, and close deals faster.”
Bill: “I’m not sure if I’m turning you into a sales rep or you are upping my sales skills, but I like the outcome either way!”
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Bill Farquharson’s Sales Vault is a subscription-based learning platform for sales reps and selling owners throughout the Graphic Arts. Learn More
Emma Farquharson can be reached at Contact@SharedIntelAI.com
