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  • By Bill Farquharson

Sales Challenges: Do This Before Lowering Your Price

January 1, 2024 | Originally Published On Printing Impressions Pop quiz: What would you do in this situation?An existing account is challenging a repeat order. For years, this has been a no-bid customer whose annual sales volume is steady and above-average profitability (read: they’re not being gouged). Strong relationships. A Norm-enters-Cheers greeting every time you […]

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