Two printers use the same paper supplier.* Both have orders with insanely quick delivery dates, so both call their paper vendor:
First Call
Printer #1: “Jimmy, it’s Mike. I need that specialty paper as fast as you can get it to me.”
Vendor: “Okay, Mike. Let me see what I can do. I’ll call you back.”
[two hours later]
Vendor: “Mike, I can get it there by the end of the week.”
Printer: “Ugh! Jimmy, can you do any better? I am really in a bind here.”
Vendor: “Perhaps. Let me ask again. Call you back.”
[two hours later]
Vendor: “Mike, the best I can do is the day after tomorrow in your regular shipment.”
Second Call
Printer #2: “Jimmy, it’s Tom. I need that specialty paper as fast as you can get it to me.”
Vendor: “Okay, Tom. Let me see what I can do. Let me put you on hold.”
[two hours later]
Vendor: “Tom, I’m bringing it over myself. See you this afternoon.”
Same rush need. Same supplier. Two reactions.
Why?
Because Printer #2 pays his paper* bills F-A-S-T.
The best way to say “Thank you” and “I value you” to a vendor is to exceed expectations in paying their bills. The vendor might never say anything, but it doesn’t go unnoticed.
And when a special request is made, you will get priority.
*Feel free to replace with Ink, Paperboard, Folding…
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