I sent a prospect an email and got an immediate phone call in return.
“I got your email and was curious about that line at the bottom. What does it mean?” he asked.
He was referring to, “A good vendor is as important as a good customer,” a statement made to a 24-year-old Billy Farquharson by a client. I was so taken by those words, I wrote them down immediately and began living, believing, and using them every day.
After I got over the shock of a solicitation email resulting in a phone call, I answered, “It means, I am special. I choose my clients every bit as much as they choose me and, you know what? They are damned lucky to have me as a vendor.”
Long silence…and then:
“When can we get together?”
In addition to being a great way to communicate a message, your email is a great way to make a special statement; one that differentiates, gets noticed, and might even win you a phone call.
What’s in your email?
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If you want ordinary sales training, read a book or go to a seminar. If you want something that offers unique ideas like this, join The Sales Vault at SalesVault.pro or call Bill Farquharson at 781-934-7036
