Good morning!
Last week I talked about the sales call you should be making in the next few weeks. It’s designed to get you back selling again and to get your clients back growing again. If you missed it, go to my YouTube channel: www.youtube.com/billfarquharson
Today, let’s talk about how to prepare for that conversation…
These days, it’s somewhat rare to actually get a prospect or customer on the phone or even to get them to reply to an email, if that their preferred method of communication. As such, you need to be well prepared for the moment. Remember, you are calling someone a month or so away from the finish line of this coronavirus crisis. The goal of this call is to learn from the client how they are going to drive revenue quickly and to speak with them about how you can help through your various programs, products, and services.
For every client you call, here’s what you need to understand:
• What they do— the business they are in;
• Trends in their industry;
• One possible idea for how you can help.
It isn’t hard to find this information. It’s right on their website or accessible through an Internet search. Knowing something about them instantly raises your credibility. It shows you care about them enough to have done some work prior to this call. It shows you are not just trying to push your goods and services, but you truly are interested in helping them get back on their feet.
How important is this? Well, if you don’t know these three things, don’t bother picking up the phone.
That’s how important it is.
P.S.—Happy birthday, big brother! My gift to you is this: all putts within 12 inches are good.
