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Bill Farquharson

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Before You Sell to a Vertical, Do This

Good morning! You are a sales meeting and your boss announces, “As of today, we are focusing on the vertical market…” and then finishes the sentence with something like banks or colleges or hospitals or… What should you do next? To focus on a vertical market means to specialize. Theoretically, once you solve problems of […]

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Good morning! You are a sales meeting and your boss announces, “As of today, we are focusing on the vertical market…” and then finishes the sentence with something like banks or colleges or hospitals or… What should you do next? To focus on a vertical market means to specialize. Theoretically, once you solve problems of […]

This content is available exclusively to Vault Insiders.

Become an Insider Now!

Already an Insider? Please login for immediate access.

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