“Let’s talk about the dark side.” If a tall, lurking figure spoke those words, you might reach for your lightsaber. But if you were the one saying it, I bet you would get a different reaction. The “dark side” referring to is what happens when there is a production issue. On boarding a new client, […]
The Sales Challenge Blog
How Darth Vader Impresses New Customers
Bill Farquharson
“Let’s talk about the dark side.” If a tall, lurking figure spoke those words, you might reach for your lightsaber. But if you were the one saying it, I bet you would get a different reaction. The “dark side” referring to is what happens when there is a production issue. On boarding a new client, […]
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