This is the single best book on sales ever written…despite the fact that it has nothing to do with sales. In other words, this is not a “How to sell stuff” book. Instead, it’s about human nature.
If I had to summarize the content in one sentence, I would quote the author by saying, “You can get what you want when you figure out what the other guy wants and help him to get it.” And that is sales! This thinking works in both selling situations and in basic human every day interaction.
I often query my live audiences, asking “How many of you have read this book?” Hands go up. Then, I asked a follow-up question: “How many of you have read this book multiple times?” The vast majority of those who read it once put their hands up again. These are typically the top salespeople at the company. Coincidence?
If you read no other book on my list, read this one. My mother gave me this book when I was 14 years old and it changed my life.