Good morning!
If you are a long-time recipient of these sales tips, you already know what I’m going to say today. I’ve been talking about this subject for years and every year, I’m right. I even started talking to you about it earlier this summer. But, for the rest of you…
Today, September 4, is the first day of the three most important selling months of the year: September, October, and November.
Here’s the rationale: What you do or don’t do during this roughly 90-day period will determine how your 2018 ends and how your 2019 begins. Trust me on this.
This is an opportunity for you to double down on your selling efforts, or simply have some. Commit to three months of steady sales activity and you will see sales growth in the months that follow.
- Make two extra sales calls a day.
- Identify some Big Fish and make regular sales calls.
- Commit to a minimum number of calls every day, and then exceed it.
Sales growth—and new business activity in particular—isn’t rocket surgery. Make a high-value call to the right target market applying a prospecting process with diligence and pleasant persistency and you will find success 100% of the time.
This is a very special time of year. If your sales are down, ignore this advice at your own peril. If things are going well, don’t rest on your…laurels. Put in a hardy effort.*
Where do you want to be on Wednesday, January 2, 2019, the first business day of the new year? Do you want to be recovering from the holidays and kicking off your sales activity or would you rather be reaping the rewards of the work you’ve already done?
What you do or don’t do in the next 90 days will be your answer.
*See what I did there?
