How to Sell Like a Graphic Artist
November 23, 2020
https://www.youtube.com/watch?v=ZMA4u964aWA Good morning!Quick story… The very first sales call I ever made was in 1982. I was 21 years old and fresh out of college.
Tag: Selling to Verticals Lesson
Zinus and the Value of Shrink Wrapping Your Styrofoam
August 3, 2020
https://www.youtube.com/watch?v=QFok0q9J7To Good morning!Do you Zinus? Oh, if only you knew Zinus like I know Zinus. But if you don’t, by the end of this sales
The Pastor’s Rule
March 3, 2020
Bill’s note: Full credit for this blog idea goes to my client, Barry Henry. During our weekly coaching call, Barry told me a story about
A Universal Truth: Sales is Sales
October 29, 2018
https://www.youtube.com/watch?v=W0-9Gn7SPVQ Good morning! I had a really interesting conversation the other day. Ultimately, it was somewhat frustrating, but interesting nonetheless. My cousin, Cindy, had a
The Idea Behind Ideal Conversations
March 20, 2018
This column first appeared in Printing Impressions March 2018 © Bill Farquharson The best the job of sales gets is when a solution is applied
Horton Hears a What?
March 20, 2017
This column first appeared in Printing Impressions March 2017 © Bill Farquharson Once upon a time, there was a print sales rep named Horton. After