Your Customer Should Fire You
July 18, 2023
A TV commercial from 50 years serves as the center piece in Bill Farquharson’s blog this week as he recalls a business problem that has
Tag: New Business
A Vendor Crystal Ball
July 11, 2023
Wouldn’t it be great to know what kind of experience you will have with a customer before they become a customer? Knowing ahead of time
The Best Sign a Sales Rep Can See
June 27, 2023
“We already have a vendor” is a tough and frustrating sales objection. First, you want to BE that vendor, but second, why are they not
The Bully Customer
June 13, 2023
A once-rude house guest reminds Bill Farquharson of the day he went from lion to lamb and how you can reel that bully customer in
Appreciating the Sales Challenges
June 5, 2023
No one picks up the phone. Emails go unanswered. You lose a client for no fault of your own. It’s hard to imagine being asked
How to Instantly Gain Credibility
May 29, 2023
Standing in his kitchen and listening to a sales pitch, Bill Farquharson heard something that gave the rep instant credibility. Find out what it was
Strive to be Ronald
May 22, 2023
A lesson from a binge-worthy TV show proves to be the fodder for this week’s Short Attention Span Sales Tip.
Maple Syrupy Sales Promises
May 15, 2023
The breakfast menu sold Bill Farquharson on their pancakes with “Real Maple Syrup.” When that turned out to be a lie, Bill took his business
Preemptive Networking
May 8, 2023
To attend a business event, trade show, or conference is a first step. Taking Bill Farquharson’s advice in this week’s Short Attention Span Sales Tip
5 Steps to Better Presentations & Sales Calls
March 27, 2023
Giving a live presentation is a lot like making a sales call. So, in this week’s Short Attention Span Sales Tip, Bill Farquharson has a