“McDonald’s needs Burger King.” A college professor told me that in a business class at UMass/Amherst. “They need Burger King and Wendy’s and all of the other restaurants to succeed. For if they do, everyone benefits.”
My professor’s thinking was simple: McDonald’s slice of the pie might get smaller (that is, their share of the fast food business) but if the pie itself gets bigger, their growth will be even greater than if they were the only one in that field.
Tesla needs VW and GM and Rivian and Lordstown to be successful.
You need the medium of print to succeed, but more than that, you need your competitors to succeed. If they do, the pie gets bigger.
What are you doing to promote print? You might not have all of the capabilities a customer could want, but if you make an effort to sell print as a solution, you are benefiting yourself in the long run. Don’t know or don’t have the time? Well, then write a check…
Print trade associations understand this and are on the frontlines helping us grow the pie. They are doing this work for you.
Are you helping them?
Joining a trade association such as your local print affiliate or NPSOA is an easy way to extoll the virtues of ink on paper. It’s adding your voice to those who are spreading a message which benefits you. Can you lend a hand?
Whatever the cost, it is an investment into your future. You need the industry to succeed. You even need your competitors to succeed.
Print wins and you win.
Help print win by joining the team.
