The Sales Vault

The Marketing Workshop: Boosting Business Through LinkedIn
2024-11-25 11:00 - 12:00 (America/New_York) | https://salesvault.pro/event/the-marketing-workshop-november-25-2024/
Are you looking to connect with peers and uncover new ideas to elevate your LinkedIn game? Join us for an engaging session where we’ll exchange practical, proven content ideas that can help showcase our unique capabilities, attract new clients, and build brand loyalty.
During this session, we’ll dive into:

What to Share: Discover fresh topics that resonate with potential customers and effectively convey your shop’s strengths—from showcasing unique services to highlighting sustainable practices.
Standout Storytelling: Learn how to turn everyday print projects into compelling stories that demonstrate the value of your work and engage your LinkedIn audience.
Building Trust and Visibility: Explore strategies to increase your credibility, establish your expertise, and broaden your reach within the industry.
Content That Converts: Find out what kind of content is proven to drive engagement and attract business leads, and gain tips on using LinkedIn’s platform to amplify your message.

Whether you’re just starting to use LinkedIn or looking to improve your current strategy, this session is all about collaboration and growth. Join us for a lively exchange of ideas, learn from fellow print shop owners, and leave with actionable content strategies that can set your business apart!
This is a general conversation about marketing (both company-wide and personal) open to all Sales Vault Insiders. Please make sure you login a few minutes early. After the call starts, we will be unable to help with any technical issues.

Overcoming Objections and Beating Voice Mail
2024-11-21 11:30 - 12:30 | https://salesvault.pro/event/overcoming-objections-and-beating-voice-mail/
Sales, it is said, begins with “no.” Objections and voice mail are all about no: No, your price is too high. No, you can’t speak with that prospect. No, we already have a vendor. In this special double-topic workshop, you will learn how to anticipate and overcome sales objections and then turn voice mail into your best friend.

"New-to-Sales" Workshop: How long do I have to wait for success?
2024-11-20 12:00 - 13:00 | https://salesvault.pro/event/new-to-sales-workshop-november-20/
Success in sales seems so easy for everyone else, doesn’t it? It’s like you are the only one who is struggling. So, when will that turn around and what do you need to succeed?
That’s the discussion topic for this week’s New-To-Sales workshop.

The Marketing Workshop: Connecting with that Elusive Prospect
2024-11-18 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-connecting-with-that-elusive-prospect/
You call, email, call, message, and reach out through LinkedIn. Results: Crickets. Is it you or them?
Join today’s Marketing Workshop and receive ideas for finding, connecting, and hearing back from future customers. The session includes an AI perspective from The Sales Vault’s resident expert.
This is a general conversation about marketing (both company-wide and personal) open to all Sales Vault Insiders. Please make sure you login a few minutes early. After the call starts, we will be unable to help with any technical issues.

"New-to-Sales" Workshop
2024-11-13 12:00 - 13:00 | https://salesvault.pro/event/new-to-sales-workshop-november-13/
Getting started in sales can be a lonely voyage. This Sales Vault exclusive has given new sales reps and selling owners a community to share success strategies and support. Bring a sales challenge for discussion or just be a fly-on-the-wall and listen, but this workshop might just become your favorite Sales Vault session!

This small discussion group (5-7 participants) meets via Zoom every other week.
Everyone brings one sales challenge and receives instantly-applicable ideas. Recent discussion points have been:

Overcoming self-doubt
Work/Life balance
The fear of selling
Beating Imposter Syndrome
How to build a client base fast
What to do with a bully client

Post-Purchase Prospecting
2024-11-12 11:30 - 12:30 | https://salesvault.pro/event/post-purchase-prospecting/
It takes hard work to open a new account. Once they become a client, it is common practice to move on to other opportunities. But, hold on. There is still some work to do. After the sale is made, you need to onboard that new client while looking for ways to get that second, third, and fourth order from them. This workshop begins with that moment you bring on a new customer. Where it ends is up to you.

The Marketing Workshop
2024-11-11 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-november-11/
This is a general conversation about marketing (both company-wide and personal) open to all Sales Vault Insiders.
Please make sure you login a few minutes early. After the call starts, we will be unable to help with any technical issues.

"New-to-Sales" Workshop: Sales Process Optimization
2024-11-06 12:00 - 13:00 | https://salesvault.pro/event/new-to-sales-workshop-november-6/
If the steps to making a sale are the ingredients, then the process is the recipe. How efficient and effective is your sales process from start to finish?
Join Bill Farquharson on November 6, 2024, for the New to Sales Workshop on “Sales Process Optimization.” In this session, we’ll break down how to create a streamlined, step-by-step process that takes you from lead generation to qualification, and all the way through to a satisfied, paying customer. You’ll gain insights into optimizing your week-by-week approach, ensuring nothing falls through the cracks.
Let’s work together to refine your process and improve your sales results!
Getting started in sales can be a lonely voyage. This Sales Vault exclusive has given new sales reps and selling owners a community to share success strategies and support. Bring a sales challenge for discussion or just be a fly-on-the-wall and listen, but this workshop might just become your favorite Sales Vault session!

Selling Promotional Products and Branded Apparel
2024-11-05 11:30 - 12:30 | https://salesvault.pro/event/selling-promotional-products-and-branded-apparel/
Selling promotional products and branded apparel is a golden opportunity for print and signage businesses looking to diversify and increase revenue. But to truly succeed, it’s essential to go beyond the basics of catalog browsing and order-taking. In this hands-on workshop led by industry expert Bill Farquharson, you’ll learn how to maximize profits by introducing promotional items to your existing client base and finding new avenues to expand your sales.
Gain insights into evaluating current sales efforts, targeting high-growth industries like tech, construction, and higher education, and using innovative marketing tactics such as storytelling on social media and creating custom gift boxes. Learn about networking strategies, value-added services, and how to leverage your social proof to win more clients.
With Vault-style learning and community, this workshop is designed to help you tap into promotional products as a profitable, sustainable revenue stream. Bring your best ideas, success stories, and questions—this is your chance to learn, connect, and grow with the Sales Vault community.

The Marketing Workshop: The Future of Content Marketing
2024-11-04 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-november-4/
By the time you finish reading this sentence, AI will have evolved once again. Keeping up with the rapid advancements in content marketing—from creation to delivery—can feel overwhelming. But whatever your current strategy, there’s always a more efficient, impactful way forward.
Join Bill Farquharson on November 4, 2024, for The Marketing Workshop as we explore “The Future of Content Marketing.” This session will focus on the evolving landscape of content marketing and how AI is shaping the future. Together, we’ll discuss time-saving tools, strategies to improve your content, and what’s next in this fast-moving industry.
Prepare for the future before it changes again!
This is a general conversation about marketing (both company-wide and personal) open to all Sales Vault Insiders. Please make sure you login a few minutes early. After the call starts, we will be unable to help with any technical issues.

"New-to-Sales" Workshop: Competitive Differentiation
2024-10-30 12:00 - 13:00 | https://salesvault.pro/event/new-to-sales-workshop-october-30/
Quick question—what makes you different from your competitors? If a client asked you to list what sets you apart, what would you say? This challenge will come up repeatedly in sales, and you need to be prepared with a compelling answer. But more than just words, your actions should create real separation between you and the competition.
Join Bill Farquharson on October 30, 2024, for the New to Sales Workshop on “Competitive Differentiation.” In this session, we’ll discuss how to engage in activities that help you stand out from incumbent vendors. You’ll leave with actionable strategies to rise above and set yourself apart in your industry.
Let’s get ready to stand out and win more business!
Getting started in sales can be a lonely voyage. This Sales Vault exclusive has given new sales reps and selling owners a community to share success strategies and support. Bring a sales challenge for discussion or just be a fly-on-the-wall and listen, but this workshop might just become your favorite Sales Vault session!

The Marketing Workshop: Building a Loyalty Program
2024-10-28 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-october-28/
In the hustle of chasing new business, it’s easy to overlook the untapped potential of your existing customer base. While you might not be developing an American Airlines-level loyalty program, there are steps you can take to secure greater customer loyalty and increase sales with your current clients.
Join Bill Farquharson on October 28, 2024, for The Marketing Workshop as we explore “Building a Loyalty Program.” Together, we’ll brainstorm ideas for creating loyalty strategies that deepen relationships with your customers and maximize same-client sales. By the end of the session, you’ll walk away with actionable ideas to strengthen your existing business.
Let’s work together to build loyalty and grow your bottom line!
This is a general conversation about marketing (both company-wide and personal) open to all Sales Vault Insiders. Please make sure you login a few minutes early. After the call starts, we will be unable to help with any technical issues.

"New-to-Sales" Workshop: Making the Internal Sale (Getting Ahead with Co-workers)
2024-10-23 12:00 - 13:00 | https://salesvault.pro/event/new-to-sales-workshop-october-23/
Sorry to break it to you, but while your clients might love you, your co-workers might see you in a different light. Why? Salespeople are often viewed as having more freedom, being overly confident, or having an ‘easy’ job. It’s not fair, but it’s the reality—and you need to work around it.
Join Bill Farquharson on October 23, 2024, for the New to Sales Workshop as we discuss “Making the Internal Sale.” In this session, you’ll learn how to build strong relationships with your CSR and Production staff, just like you would with a client. Nurturing these internal relationships is key to your success.
Let’s talk about how to foster teamwork and get ahead with your colleagues!
Getting started in sales can be a lonely voyage. This Sales Vault exclusive has given new sales reps and selling owners a community to share success strategies and support. Bring a sales challenge for discussion or just be a fly-on-the-wall and listen, but this workshop might just become your favorite Sales Vault session!

Selling to Different Personalities
2024-10-22 11:30 - 12:30 | https://salesvault.pro/event/selling-to-different-personalities-october-2024/
When you are selling to someone you’ve never met before, you need to quickly determine how to communicate with that person. That requires figuring them out. Fast. This workshop will teach you how to identify and speak to four different personality types.

The Marketing Workshop: The Role of AI in Marketing
2024-10-21 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-october-21/
Everywhere you look, AI is making an impact. Whether you’ve used it to save time, start a blog, or write an email, Artificial Intelligence is becoming a powerful tool in marketing. But what else can AI do to transform your marketing strategies?
On October 21, 2024, join Bill Farquharson for The Marketing Workshop as we explore “The Role of AI in Marketing.” Whether you’re just dipping your toe in or have an advanced understanding of AI, this session will help you uncover new ways AI can enhance your marketing efforts. Together, we’ll identify practical applications, discuss the benefits, and create an actionable list of how AI can make a difference in your campaigns.
You’ll leave with a fresh perspective and a plan to leverage AI to grow your business!
This is a general conversation about marketing (both company-wide and personal) open to all Sales Vault Insiders. Please make sure you login a few minutes early. After the call starts, we will be unable to help with any technical issues.

"New-to-Sales" Workshop: Building Long-Term Client Relationships
2024-10-16 12:00 - 13:00 | https://salesvault.pro/event/new-to-sales-workshop-october-16/
One of the greatest joys of sales is when a client evolves into a friend. In the past, these bonds were often forged over lunches, golf outings, and in-person meetings. Today, with fewer face-to-face opportunities, we need to find new ways to strengthen these relationships.
Join Bill Farquharson on October 16, 2024, for an open discussion in the New to Sales workshop series. This session is designed for new sales reps, or those new to selling print, promo, labels, or signage. We’ll explore strategies to form lasting vendor-customer connections in a world where in-person meetings are the exception rather than the rule.
Bring your experiences, challenges, and ideas, and let’s discover how to build long-term relationships with your clients.
Getting started in sales can be a lonely voyage. This Sales Vault exclusive has given new sales reps and selling owners a community to share success strategies and support. Bring a sales challenge for discussion or just be a fly-on-the-wall and listen, but this workshop might just become your favorite Sales Vault session!

How to Create a Well-Rounded Sales Strategy
2024-10-15 11:30 - 12:30 | https://salesvault.pro/event/how-to-create-a-well-rounded-sales-strategy/
New sales reps start out in search of any client. Got a pulse and a checkbook? You are my target market! But over time, we learn who our client is and who our client isn’t. This workshop looks at the endgame and helps you find the right balance of customers.

The Marketing Workshop: What’s Stopping You From Running a Marketing Campaign?
2024-10-14 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-october-14/
We all know the things in life we should be doing—going to the gym, eating healthier, reading more, meditating. But let’s face it, something always gets in the way. The same goes for running an effective marketing campaign. You understand that a lead-generating, brand-building campaign can boost your sales, but for some reason, it just hasn’t made it to the top of your to-do list.
In this Marketing Workshop on October 14, 2024, Bill Farquharson will lead an engaging discussion to explore what’s holding you back from launching a successful marketing campaign. You’ll walk away with strategies to push past the barriers and finally check “Complete this week’s marketing tasks” off your list.
Bring your challenges, and let’s figure out what it will take to make marketing a priority for you!
This is a general conversation about marketing (both company-wide and personal) open to all Sales Vault Insiders. Please make sure you login a few minutes early. After the call starts, we will be unable to help with any technical issues.

"New-to-Sales" Workshop: Solve the Problem, Earn the Order
2024-10-09 12:00 - 13:00 | https://salesvault.pro/event/new-to-sales-workshop-october-9/
This week’s theme for discussion is: Solve the Problem, Earn the Order
Getting started in sales can be a lonely voyage. This Sales Vault exclusive has given new sales reps and selling owners a community to share success strategies and support. Bring a sales challenge for discussion or just be a fly-on-the-wall and listen, but this workshop might just become your favorite Sales Vault session!

This small discussion group (5-7 participants) meets via Zoom every other week.
Everyone brings one sales challenge and receives instantly-applicable ideas. Recent discussion points have been:

Overcoming self-doubt
Work/Life balance
The fear of selling
Beating Imposter Syndrome
How to build a client base fast
What to do with a bully client

Motivation, fatigue, burnout and how to reset
2024-10-08 11:30 - 12:30 | https://salesvault.pro/event/motivation-fatigue-burnout-and-how-to-reset-october-2024/
Job burnout has gotten a lot of attention in the last 3 years. In this workshop, we will discuss ideas and tactics for managing the energy you bring to your job. Creativity, work ethic, time management, and balance are all factors in this pursuit and your input is welcome.

The Marketing Workshop: Tracking Marketing Success
2024-10-07 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-october-7/
The theme for this week’s discussion: Tracking Marketing Success

Join Bill Farquharson for this week’s Marketing Workshop on Monday, October 7, 2024, where the focus is on “Tracking Marketing Success.” Bill will dive into the age-old challenge that marketers face, as captured by John Wanamaker’s famous quote: “Only half of my marketing works. The only problem is, I don’t know which half.”
This interactive session invites members to discuss how they measure marketing effectiveness and define what success looks like for their business. With input from your peers and expert feedback from Bill, you’ll explore key questions like:

How long do you give a marketing campaign to work?
Do you trust data over instinct or rely on a gut feeling?
When you adjust your tactics, is it a minor tweak or a complete overhaul?

Bring your challenges and ideas to the table, and walk away with new insights from this collaborative discussion!
The Marketing Workshop is a open discussion about marketing (both company-wide and personal) open to all Sales Vault Insiders. Please make sure you login a few minutes early. After the call starts, we will be unable to help with any technical issues.

"New-to-Sales" Workshop: The 4 Keys to Sales Success
2024-10-02 12:00 - 13:00 | https://salesvault.pro/event/new-to-sales-workshop-october-2/
This week’s theme for discussion: The 4 Keys to Sales Success
Getting started in sales can be a lonely voyage. This Sales Vault exclusive has given new sales reps and selling owners a community to share success strategies and support. Bring a sales challenge for discussion or just be a fly-on-the-wall and listen, but this workshop might just become your favorite Sales Vault session!

This small discussion group (5-7 participants) meets via Zoom every other week.
Everyone brings one sales challenge and receives instantly-applicable ideas. Recent discussion points have been:

Overcoming self-doubt
Work/Life balance
The fear of selling
Beating Imposter Syndrome
How to build a client base fast
What to do with a bully client

Selling to Banks
2024-10-01 11:30 - 12:30 | https://salesvault.pro/event/selling-to-banks-october-2024/
Even before the pandemic, banks were experiencing a radical change in every part of their business model. With fewer branches they have less face-to-face contact with their existing customers and must seek new ways to not only expand service offerings within current clients but also pull in new business.
Do you want to know how you can help? Join in on this LIVE one-hour workshop where we’ll cover a lot of ground.
What you’ll learn?

Where and how to find the opportunities;
What to say;
How to overcome likely objections;
And ultimately, how to secure profitable and repeatable business.

The Marketing Workshop: Choosing the Right Medium
2024-09-30 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-september-30/
This week’s theme for discussion is: Choosing the right medium

This is a general conversation about marketing (both company-wide and personal) open to all Sales Vault Insiders.
Please make sure you login a few minutes early. After the call starts, we will be unable to help with any technical issues.

"New-to-Sales" Workshop: Handling Objections
2024-09-25 12:00 - 13:00 | https://salesvault.pro/event/new-to-sales-workshop-september-25/
This week’s theme: Handling Objections
Getting started in sales can be a lonely voyage. This Sales Vault exclusive has given new sales reps and selling owners a community to share success strategies and support. Bring a sales challenge for discussion or just be a fly-on-the-wall and listen, but this workshop might just become your favorite Sales Vault session!

This small discussion group (5-7 participants) meets via Zoom every other week.
Everyone brings one sales challenge and receives instantly-applicable ideas. Recent discussion points have been:

Overcoming self-doubt
Work/Life balance
The fear of selling
Beating Imposter Syndrome
How to build a client base fast
What to do with a bully client

Better Communication: What to Write, What to Say
2024-09-24 11:30 - 12:30 | https://salesvault.pro/event/better-communication-what-to-write-what-to-say-sept-2024/
Steve Martin once said, “Some people have a way with words. Others not have way.”
How are your sales communications skills?
This Sales Vault exclusive workshop covers letters, email messages, and voice mail techniques for several selling situations.

The Marketing Workshop
2024-09-23 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-september-23/

Owners Workshop | "Google Business Profile Mastery: Elevate Your Local Presence"
2024-09-19 12:30 - 13:30 | https://salesvault.pro/event/owners-workshop-google-business-profile-mastery-elevate-your-local-presence/
This workshop is for owners only.
Join us for a hands-on workshop designed to help local business owners take full control of their Google Business Profiles. Learn the latest tips and strategies to optimize your profile, boost local search visibility, and attract more customers. From setting up your profile correctly to leveraging features like posts, reviews, and photos, this workshop will equip you with the tools you need to stand out in your local market. Don’t miss this opportunity to turn your Google Business Profile into a powerful marketing asset! Led by special guest presenter Danny Dovel, BlueVine Marketing.

"New-to-Sales" Workshop
2024-09-18 12:00 - 13:00 | https://salesvault.pro/event/new-to-sales-workshop-september-18/

Effective Sales Presentations
2024-09-17 11:30 - 12:30 | https://salesvault.pro/event/effective-sales-presentations-september-2024/
Make an impact at your next sales meeting.
You did it! You got the appointment! Congratulations…now what? Securing face-time with the client is only the beginning. Mishandle this next step and it will all be for naught. This program teaches how to prepare and run an impactful sales presentation and includes critical steps to avoid being ghosted afterward.
Advanced Questions

You make an appointment with a prospect for the first time. What do you do to prepare?
Critique yourself: Where do you feel you need to improve in your sales presentations? What do you do well?
What do you want to get out of this workshop?
