AI and New Business Development: Winning More Clients in Print, Signage, and Promo
2025-03-25 12:00 - 13:00 (America/New_York) | https://salesvault.pro/event/ai-and-new-business-development-winning-more-clients-in-print-signage-and-promo/
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About this Workshop
In an industry where competition is fierce and time is limited, salespeople need smarter strategies to find, engage, and convert new clients. This webinar reveals how AI-powered tools can revolutionize business development for those selling print, signage, and promotional products. You’ll learn how to automate research, craft personalized marketing content, and streamline follow-ups for maximum impact. Whether you’re breaking into new markets or growing existing accounts, this session offers actionable tips to help you sell more in less time.
This workshop is presented by Bill Farquharson of The Sales Vault and special guest Emma Farquharson of SharedIntel AI.

Cost for Participating
Sales Vault members: Attend for FREE
Non-members: $99
(includes a copy of the recording)
Join the Sales Vault and Save!
Yes, you can join The Sales Vault for $69 and participate in this and all monthly AI workshops for FREE. Cancel at any time.
Click Here to explore membership options and check for partner discounts.

What You Should Be Doing (But Aren’t): Essential Tasks for Managing and Growing Your Business
2025-03-24 11:00 - 12:00 | https://salesvault.pro/event/what-you-should-be-doing-but-arent-essential-tasks-for-managing-and-growing-your-business/
Running a print shop, sign shop, or promotional products company is demanding, and it’s easy to get caught up in daily operations while overlooking critical tasks that drive growth. In this workshop, we’ll identify the must-do activities that too many business owners neglect—tasks that improve customer retention, boost sales, streamline operations, and set the stage for long-term success. From marketing and sales strategies to financial management and client engagement, we’ll uncover what’s missing from your to-do list and give you a roadmap to start making real progress. If you’re ready to stop working in your business and start working on it, this session is for you.

Mastering New Business Development: Proven Strategies for Print, Signage, and Promo Sales
2025-03-17 13:00 - 14:00 | https://salesvault.pro/event/mastering-new-business-development-proven-strategies-for-print-signage-and-promo-sales/
Building a strong pipeline of new business is the key to long-term sales success, but where do you start? This session dives into time-tested strategies for finding and winning new customers in the print, signage, and promotional products industries. We’ll cover practical approaches to prospecting, effective networking, referral-generation, and crafting outreach that gets results. You’ll learn how to identify high-potential leads, open meaningful conversations, and turn prospects into loyal clients. If you’re looking to grow your book of business with real, actionable tactics—not gimmicks—this session is for you.

Charting the Path Forward – Essential Questions for Growth
2025-03-17 11:00 - 12:00 | https://salesvault.pro/event/charting-the-path-forward-essential-questions-for-growth/
Success in the print, signage, and promotional products industries doesn’t happen by chance—it requires a clear, strategic plan. But before you can create that plan, you need to ask the right questions. In this workshop, we’ll guide you through a process of self-examination to uncover the strengths, weaknesses, opportunities, and roadblocks in your business. You’ll learn how to evaluate your market position, customer base, competitive landscape, and internal capabilities to set a clear direction for growth. Whether you’re looking to expand, pivot, or optimize, this session will help you define the questions that lead to the answers—and the strategy—you need.

Overcoming Objections – What Clients Say (and What They Don’t)
2025-03-10 11:00 - 12:00 | https://salesvault.pro/event/overcoming-objections-what-clients-say-and-what-they-dont/
Objections are a natural part of sales—but not all of them are spoken aloud. While some clients push back with clear concerns about price, timing, or need, others simply go silent, dodge meetings, or hesitate without explanation. In this workshop, we’ll uncover both the stated and unstated objections that stand between you and the sale. You’ll learn sales and marketing techniques to address concerns head-on, recognize hidden hesitations, and guide the conversation toward a confident “yes.” Walk away with practical strategies to handle objections with confidence, strengthen client relationships, and close more deals.

SpeedPro Owner Exclusive: Making Initial Contact and Maintaining Relationships
2025-03-04 11:30 - 12:30 | https://salesvault.pro/event/making-initial-contact-and-maintaining-relationships/
Join fellow SpeedPro owners at this interactive workshop on making initial contact and maintaining relationships.
Back in the day, connecting with customers was not this hard. What’s more, we had enough face time to form lasting relationships. Today, everything is different. But there is still a way to create a bond with a customer. This workshop will show you how to find ‘em and keep ‘em.

Getting the Meeting: How to Give Clients a Reason to Say Yes
2025-03-03 11:00 - 12:00 | https://salesvault.pro/event/getting-the-meeting-how-to-give-clients-a-reason-to-say-yes/
Your existing clients are your best source for upselling, cross-selling, and referrals—but only if you can get in front of them. The challenge? They’re busy, and a generic “just checking in” meeting won’t cut it. In this workshop, we’ll explore proven strategies to make your meetings valuable and irresistible to clients. Learn how to position yourself as a strategic partner, craft compelling meeting invitations, and offer insights that clients actually want to hear. Walk away with practical approaches that will increase your meeting success rate and drive more sales from your existing accounts.

AI and Lead Generation: Supercharge Your Prospecting
2025-02-25 11:00 - 12:00 | https://salesvault.pro/event/ai-and-lead-generation-supercharge-your-prospecting/
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About this Workshop
Forget trudging through the snow and knocking on doors. AI is changing the rules of prospecting, letting you find and qualify leads in just a few keystrokes. In this session, you’ll learn how to streamline your lead-gen process using the latest technology—saving time, boosting efficiency, and closing bigger deals. Ready to embrace the future of sales?
What You’ll Learn

How to identify YOUR target market;
How to find the best vertical markets to call on;
How to find the best companies within those verticals;
How to find key contacts within those companies, and;
How to find the contact information of those contacts.

Plus, you will receive access to the replay so the webinar to watch again and again.
This workshop is presented by Bill Farquharson of The Sales Vault and special guest Emma Farquharson of SharedIntel AI.

Cost for Participating
Sales Vault members: Attend for FREE
Non-members: $99
(includes a copy of the recording)
Join the Sales Vault and Save!
Yes, you can join The Sales Vault for $69 and participate in this and all monthly AI workshops for FREE. Cancel at any time.
Click Here to explore membership options and check for partner discounts.

Selling the Value: Highlighting the Benefits of Print, Signage, and Promo Products
2025-02-24 11:00 - 12:00 | https://salesvault.pro/event/selling-the-value-highlighting-the-benefits-of-print-signage-and-promo-products/
Print, signage, and promotional products have undeniable value—if you know how to sell them. In “Selling the Value: Highlighting the Benefits of Print, Signage, and Promo Products,” Sales Vault members will explore strategies for communicating how these tools deliver tangible results, complement digital campaigns, and enhance ROI. Learn how to position your offerings as essential for building brand recognition and driving engagement. Don’t miss this opportunity to sharpen your sales pitch and win more business.

February 2025 Wrap-up: Additional Lead Gen Resources
2025-02-24 - 2025-02-28
As we wrap up the February 2025 unit on Lead Generation, you’ll find additional resources here to help you identify the right target market to get more leads!
Get More Resources

Find Your Next Best Customer: Innovative Lead-Gen Strategies
2025-02-19 13:00 - 14:00 | https://salesvault.pro/event/find-your-next-best-customer-innovative-lead-gen-strategies/
Anyone with a pulse and a checkbook might’ve been your first “ideal” client, but as you’ve honed your craft, you’ve discovered a sweet spot. In this workshop, learn cutting-edge methods to pinpoint higher-quality leads—no more mass-calling from a random list. You’ll explore how to adapt your target market to changing industry conditions and identify customers who truly align with your offerings. Walk away with a plan to work smarter, not harder.
Download the Worksheet to Prep for this Workshop↓

Marketing Smarter: Budget-Conscious Strategies for Big Impact
2025-02-18 11:00 - 12:00 | https://salesvault.pro/event/marketing-smarter-budget-conscious-strategies-for-big-impact/
Marketing on a tight budget doesn’t mean sacrificing results. In “Marketing Smarter: Budget-Conscious Strategies for Big Impact,” Sales Vault members will explore creative, cost-effective ways to promote print, signage, and promotional products. Learn how to prioritize your efforts, leverage free or low-cost tools, and make smart investments that deliver a big return. Whether you’re aiming to cut costs or boost efficiency, this session will equip you with practical strategies to make every marketing dollar count.

Seasonal Selling Mastery: Maximizing Impact Year-Round
2025-02-10 11:00 - 12:00 | https://salesvault.pro/event/seasonal-selling-mastery-maximizing-impact-year-round/
Every season brings new opportunities to connect with customers—are you ready to take advantage? In “Seasonal Selling Mastery: Maximizing Impact Year-Round,” discover how to create targeted campaigns for holidays, industry events, and other timely occasions. Tailored for Sales Vault members, this workshop offers actionable insights into crafting personalized promotions, timely offers, and creative marketing materials that resonate with your audience. Join us to make every season your most profitable one yet!

Prep for Feb. 19 Workshop - Download Lead Gen Worksheet
2025-02-09 - 2025-02-19
New business is the key to sustained success. This Lead Generation Worksheet, designed as prep for the February 19th workshop “Find Your Next Best Customer, will help you evaluate your current lead-gen efforts, identify areas for improvement, and prepare a plan to attract high-quality prospects. Download the worksheet now and get ready to grow your sales pipeline!

Get the Worksheet

Storytelling That Sells: Creating Case Studies That Convert
2025-02-03 11:00 - 12:00 | https://salesvault.pro/event/storytelling-that-sells-creating-case-studies-that-convert/
Behind every great sale is a story that needs to be told. In “Storytelling That Sells: Creating Case Studies That Convert,” Sales Vault members will learn the art of crafting compelling case studies that showcase the real-world impact of their products. From gathering client testimonials to highlighting measurable results, this workshop will provide actionable tips for building trust and credibility through storytelling. Discover how to turn your successes into persuasive tools that inspire new clients to choose you.

AI & Time Management: The Ideal Sales Day
2025-01-28 11:00 - 12:00 | https://salesvault.pro/event/ai-time-management-january-2025/
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About this Workshop
AI & Time Management: The Ideal Sales Day
In a perfect world, you show up in the morning having already planned out the day. You’ve identified your priorities. You systematically move through your tasks, calls, and appointments. You don’t procrastinate. If you fall off track, you quickly recover. Your day ends at a reasonable hour and you have made a plan for tomorrow. What if you could achieve this goal day after day? What would it mean for your sales? Your work/life balance? Your happiness and sense of achievement?
In this 60-minute workshop you’ll learn how to engage specific AI tools in order to live that ideal sales day over and over. Better sales efficiency, productivity, and improved time management are possible. They are within your capabilities. You simply need to know how and where to apply AI shortcuts.
What You’ll Learn

How to identify the best use of your time;
How to understand where you are spending your time currently;
How to see tomorrow today, next week this week, and create 6, 9, and 12 month sales goals;
How to overcome procrastination and stay on track;
How to use AI as an accountability tool;
How to come up with short term sales activity goals.

The key to effective time management is preparation. Join us for this one-hour workshop and you will get yourself set up for success.
This workshop is presented by Bill Farquharson of The Sales Vault and special guest Emma Farquharson of SharedIntel AI.
Cost for Participating
Sales Vault members: Attend for FREE
Non-members: $99
(includes a copy of the recording)
Join the Sales Vault and Save!
Yes, you CAN join The Sales Vault for $69 and participate in this and all monthly AI workshops for FREE. Cancel at any time.
FREE BONUS: Sign up now and receive a copy of the January 22 Sales Vault workshop, “Sell 50% More, Work 50% Less.” Learn a 5 step plan to increase sales while reducing the length of your selling day.
Click Here to explore membership options and check for partner discounts.

The Marketing Workshop: Understand the Competition
2025-01-27 11:00 - 12:00 | https://salesvault.pro/event/understand-the-competition/
Gain a competitive edge by analyzing your rivals’ strengths, weaknesses, and vulnerabilities. Learn how to identify opportunities and craft strategies that set you apart. This session equips you with the insights needed to outmaneuver the competition and win more deals.

Sell 50% More, Work 50% Less Interactive Workshop
2025-01-22 13:00 - 14:00 | https://salesvault.pro/event/sell-50-more-work-50-less/
Preparation for this workshop is key! Do your homework:

Worksheet [PDF]
Instructions

Download Word Doc [Editable]

Are you ready to revolutionize the way you sell?
Join us for this transformative workshop, “Sell 50% More, Work 50% Less,” designed specifically for Vault members who want to amplify their results while reclaiming precious time. Based on proven strategies like Pareto’s Principle and real-world insights from top-performing sales teams, this workshop will equip you with actionable techniques to eliminate time-wasters and focus on what truly drives revenue.
By the end of the session, you’ll have a personalized plan to achieve extraordinary sales results with less effort.
What You’ll Learn:

The 20/80 Rule for Sales Success: Identify the 20% of actions that generate 80% of your results and maximize their impact.
Daily Sales Planning Mastery: Create a practical, step-by-step plan to structure your sales day for peak efficiency.
Time-Wasters to Avoid: Pinpoint and eliminate the biggest time-sinks in your workflow.
Prioritization Secrets: Learn how to confidently prioritize tasks, say “no” when necessary, and delegate effectively.
Real-Time Engagement Strategies: Stay focused and committed to your daily plan despite distractions.

Why Attend?
If you’ve ever felt overwhelmed by endless tasks, struggled to manage your time, or wondered how to double your results without doubling your workload, this workshop is for you.
Take control of your sales day, boost your productivity, and finally work smarter—not harder. Get signed up.
Note: Replay will be available for a limited time.

The Marketing Workshop: Know Thy Client
2025-01-20 11:00 - 12:00 | https://salesvault.pro/event/know-thy-client/
Deepen your client relationships by understanding their goals, challenges, and future direction. Learn effective research techniques to uncover what drives your clients and how to align your approach with their needs. This session empowers you to sell smarter and build lasting partnerships.

The Marketing Workshop: Think Ahead, Get Ahead
2025-01-13 11:00 - 12:00 | https://salesvault.pro/event/think-ahead-get-ahead/
Master the art of proactive marketing by designing campaigns 90 days in advance. Learn how to pitch forward-thinking strategies that align with your clients’ goals. This session helps you stay ahead of trends and close deals with confidence.

Prepare this week for Jan. 22 Workshop: Sell More Work Less
2025-01-13
A reminder: Download the instructions and worksheet, work through the steps within and join us for the January 22 Live Workshop.

Get the details and RSVP for January 22 Live Workshop

Instructions

Worksheet [PDF]

Download Word Doc [Editable]

The Marketing Workshop: Evolve Your Customer Base
2025-01-06 11:00 - 12:00 | https://salesvault.pro/event/evolve-your-customer-base-january-2025/
Discover how to analyze the lifespan of your clients and identify when to evolve your customer base. Learn strategies to phase out unprofitable relationships and attract higher-value clients. This session equips you with tools to refine your customer portfolio for long-term success.

10 Keys to Mastering Your Time | Video Tips
2025-01-06
Learn how to optimize every minute of your selling day. Discover Bill Farquharson’s top 10 time management tips, from strategic planning to smart delegation, and boost your productivity through The Sales Vault.
Set to release on January 6, 2025.
Available to Sales Vault Members.

Get the 10 Keys
Available on January 6

AI and Sales: Back to the Future — A 2025 Guide for Print, Signage, and Promotional Sales Success
2025-01-03 11:00 - 13:00 | https://salesvault.pro/event/ai-and-sales-back-to-the-future/
Join us for this special 2-hour webinar style bootcamp and prepare to revolutionize your 2025 sales strategy!
January 3, 2025, 11:00am – 1:00pm EST
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This exclusive bootcamp brings together Bill Farquharson’s “4 Fundamentals of Sales” with the transformative power of AI tools—ensuring you’re targeting the right prospects, using a powerful pitch, building a rock-solid prospecting process, and maintaining unwavering diligence. If you want to break through sales plateaus, skyrocket your efficiency, and strengthen your bottom line, this is your moment.
What You’ll Learn

Uncover Prime Prospects: Leverage AI-driven lead-generation platforms to find profitable, repeatable business—faster than ever.
Perfect Your Pitch: Tap into AI to refine your messaging so that you consistently engage decision-makers with compelling, customized content.
Master Your Process: Develop a repeatable sales procedure that stands the test of time. Whether you’re new to the industry or a seasoned pro, you’ll learn how to build a scalable, sustainable pipeline.
Turbocharge Your Efficiency: From automated follow-ups to intelligent task management, learn AI hacks that keeps you on track and eliminate procrastination.

Why This is Different
This isn’t just any old workshop. You’ll be guided by Bill Farquharson, a 40-year veteran who has helped thousands of sales reps and owners elevate their game. Joining him is his daughter, Dr. Emma Farquharson, an AI expert who has already captivated Sales Vault audiences with actionable, tech-forward insights. Emma will show you precisely how to integrate cutting-edge platforms and techniques to enhance Bill’s proven methodologies—so you can close more deals in less time.
Who Should Attend

Print, Signage, Promotional, and Packaging Sales Reps looking to amplify results
Owners, Managers, and Presidents aiming to future-proof their teams
Franchise Owners wanting a competitive edge
New Sales Reps building a solid foundation
Experienced Legacy Reps ready to break into the next revenue tier

What You’ll Get

Actionable Insights: Dozens of instantly-implementable tactics and tools.
On-Demand Access: A recording of the entire session to revisit whenever you need.
Exclusive Resource Guide: Follow-up documents loaded with recommended AI tools, links, and resources to keep you ahead of the curve in 2025 and beyond.

Cost to Participate
$199 per person | Sales Vault Members attend for a discounted rate of $49
Ready to Elevate Your Sales in 2025?
Embrace the future of selling. Secure your spot and step into a new era of efficiency, profitability, and success.

The Marketing Workshop: Networking with Purpose—Transform Conversations into Clients
2024-12-30 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-december-30/
In a crowded marketplace, simply showing up and collecting business cards is not enough. In this marketing workshop, print shop owners, salespeople, and professionals in signage, promotional items, labels, and packaging will discover how to network with genuine purpose. Led by marketing expert Bill Farquharson, you’ll learn how to pinpoint the best events to attend, approach new contacts with confidence, and follow up in ways that convert introductions into loyal clients. Move beyond the “vendor” label and become a trusted resource for prospects, turning casual conversations into consistent referrals and sustained growth. Come prepared to transform your networking efforts into a key driver of long-term, repeat business.

The Marketing Workshop: Stand Out in Your Market and Master Your Unique Value Proposition
2024-12-23 11:00 - 12:00 | https://salesvault.pro/event/stand-out-in-your-market-mastering-your-unique-value-proposition/
In today’s saturated marketplace—whether you’re in print, signage, promotional items, labels, or packaging—being “just another provider” won’t cut it. This workshop focuses on the process of pinpointing what sets you apart. Through interactive discussion and insights, you’ll identify your unique strengths, clarify your message, and develop a compelling value proposition that resonates with your ideal audience. Equip yourself with the tools to stand out, attract the right kind of leads, and position yourself for long-term growth and profitability. Come prepared to define your difference and elevate your marketing game.

"New-to-Sales": The Key to Sales Success: Master the Ultimate Skill
2024-12-18 12:00 - 13:00 | https://salesvault.pro/event/new-to-sales-workshop-december-18/
What’s the one skill that separates top sales performers from the rest? Find out the essential ability you need to build stronger relationships, close more deals, and exceed your sales goals consistently. Packed with real-world examples and practical strategies, this workshop provides the tools to elevate your sales game and gain a competitive edge. Don’t miss your chance to learn the skill that could define your career success. Reserve your spot now!

Kick Off 2025 Strong: Build Your Q1 Sales Plan
2024-12-17 11:30 - 12:30 | https://salesvault.pro/event/kick-off-2025-strong-build-your-q1-sales-plan/
Start the new year with clarity, focus, and purpose. In this special workshop focused on preparing for the new year, Bill will guide you through creating a winning sales plan for Q1 2025. From time management to new business opportunities, you’ll get actionable advice to hit the ground running. 365 days from now, you’ll look back and thank yourself for taking this time to invest in your success. Make 2025 your best sales year yet.

The Marketing Workshop: I Didn’t Know You Did That: Showcase Your Full Potential
2024-12-16 11:00 - 12:00 | https://salesvault.pro/event/the-marketing-workshop-december-16/
Your business offers more than your customers might realize—don’t let untapped potential slip through the cracks. “I Didn’t Know You Did That: Showcase Your Full Potential” equips sales and marketing professionals in the print, signage, and packaging industries with tools to communicate their full range of products and services. Learn how to create campaigns that educate your customers, increase engagement, and upsell effectively. Empower your business by ensuring every opportunity is maximized.

"New-to-Sales": Prospecting Like a Pro: Boost Your Pipeline Success
2024-12-11 12:00 - 13:00 | https://salesvault.pro/event/new-to-sales-workshop-december-11/
Struggling to find high-quality leads? Learn to take control of your sales pipeline in this weeks workshop on prospecting and lead-generation. This workshop dives into modern prospecting techniques, including leveraging data and tools, mastering outreach strategies, and identifying the right prospects to target. Whether you’re building a pipeline from scratch or refining your approach, you’ll gain actionable insights to fill your funnel with loyal, high-value clients. Don’t let opportunities slip away—join us and supercharge your sales process!
