Seasonal Selling Mastery: Maximizing Impact Year-Round
2025-02-10 11:00 - 12:00 (America/New_York) | https://salesvault.pro/event/seasonal-selling-mastery-maximizing-impact-year-round/
Every season brings new opportunities to connect with customers—are you ready to take advantage? In “Seasonal Selling Mastery: Maximizing Impact Year-Round,” discover how to create targeted campaigns for holidays, industry events, and other timely occasions. Tailored for Sales Vault members, this workshop offers actionable insights into crafting personalized promotions, timely offers, and creative marketing materials that resonate with your audience. Join us to make every season your most profitable one yet!

Marketing Smarter: Budget-Conscious Strategies for Big Impact
2025-02-18 11:00 - 12:00 | https://salesvault.pro/event/marketing-smarter-budget-conscious-strategies-for-big-impact/
Marketing on a tight budget doesn’t mean sacrificing results. In “Marketing Smarter: Budget-Conscious Strategies for Big Impact,” Sales Vault members will explore creative, cost-effective ways to promote print, signage, and promotional products. Learn how to prioritize your efforts, leverage free or low-cost tools, and make smart investments that deliver a big return. Whether you’re aiming to cut costs or boost efficiency, this session will equip you with practical strategies to make every marketing dollar count.

Find Your Next Best Customer: Innovative Lead-Gen Strategies
2025-02-19 13:00 - 14:00 | https://salesvault.pro/event/find-your-next-best-customer-innovative-lead-gen-strategies/
Anyone with a pulse and a checkbook might’ve been your first “ideal” client, but as you’ve honed your craft, you’ve discovered a sweet spot. In this workshop, learn cutting-edge methods to pinpoint higher-quality leads—no more mass-calling from a random list. You’ll explore how to adapt your target market to changing industry conditions and identify customers who truly align with your offerings. Walk away with a plan to work smarter, not harder.
Download the Worksheet to Prep for this Workshop↓

February 2025 Wrap-up: Additional Lead Gen Resources
2025-02-24 - 2025-02-28
As we wrap up the February 2025 unit on Lead Generation, you’ll find additional resources here to help you identify the right target market to get more leads!
Get More Resources

Selling the Value: Highlighting the Benefits of Print, Signage, and Promo Products
2025-02-24 11:00 - 12:00 | https://salesvault.pro/event/selling-the-value-highlighting-the-benefits-of-print-signage-and-promo-products/
Print, signage, and promotional products have undeniable value—if you know how to sell them. In “Selling the Value: Highlighting the Benefits of Print, Signage, and Promo Products,” Sales Vault members will explore strategies for communicating how these tools deliver tangible results, complement digital campaigns, and enhance ROI. Learn how to position your offerings as essential for building brand recognition and driving engagement. Don’t miss this opportunity to sharpen your sales pitch and win more business.

AI and Lead Generation: Supercharge Your Prospecting
2025-02-25 11:00 - 12:00 | https://salesvault.pro/event/ai-and-lead-generation-supercharge-your-prospecting/
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About this Workshop
Forget trudging through the snow and knocking on doors. AI is changing the rules of prospecting, letting you find and qualify leads in just a few keystrokes. In this session, you’ll learn how to streamline your lead-gen process using the latest technology—saving time, boosting efficiency, and closing bigger deals. Ready to embrace the future of sales?
What You’ll Learn

How to identify YOUR target market;
How to find the best vertical markets to call on;
How to find the best companies within those verticals;
How to find key contacts within those companies, and;
How to find the contact information of those contacts.

Plus, you will receive access to the replay so the webinar to watch again and again.
This workshop is presented by Bill Farquharson of The Sales Vault and special guest Emma Farquharson of SharedIntel AI.

Cost for Participating
Sales Vault members: Attend for FREE
Non-members: $99
(includes a copy of the recording)
Join the Sales Vault and Save!
Yes, you can join The Sales Vault for $69 and participate in this and all monthly AI workshops for FREE. Cancel at any time.
Click Here to explore membership options and check for partner discounts.

Getting the Meeting: How to Give Clients a Reason to Say Yes
2025-03-03 11:00 - 12:00 | https://salesvault.pro/event/getting-the-meeting-how-to-give-clients-a-reason-to-say-yes/
Your existing clients are your best source for upselling, cross-selling, and referrals—but only if you can get in front of them. The challenge? They’re busy, and a generic “just checking in” meeting won’t cut it. In this workshop, we’ll explore proven strategies to make your meetings valuable and irresistible to clients. Learn how to position yourself as a strategic partner, craft compelling meeting invitations, and offer insights that clients actually want to hear. Walk away with practical approaches that will increase your meeting success rate and drive more sales from your existing accounts.

SpeedPro Owner Exclusive: Making Initial Contact and Maintaining Relationships
2025-03-04 11:30 - 12:30 | https://salesvault.pro/event/making-initial-contact-and-maintaining-relationships/
Join fellow SpeedPro owners at this interactive workshop on making initial contact and maintaining relationships.
Back in the day, connecting with customers was not this hard. What’s more, we had enough face time to form lasting relationships. Today, everything is different. But there is still a way to create a bond with a customer. This workshop will show you how to find ‘em and keep ‘em.

Overcoming Objections – What Clients Say (and What They Don’t)
2025-03-10 11:00 - 12:00 | https://salesvault.pro/event/overcoming-objections-what-clients-say-and-what-they-dont/
Objections are a natural part of sales—but not all of them are spoken aloud. While some clients push back with clear concerns about price, timing, or need, others simply go silent, dodge meetings, or hesitate without explanation. In this workshop, we’ll uncover both the stated and unstated objections that stand between you and the sale. You’ll learn sales and marketing techniques to address concerns head-on, recognize hidden hesitations, and guide the conversation toward a confident “yes.” Walk away with practical strategies to handle objections with confidence, strengthen client relationships, and close more deals.

Charting the Path Forward – Essential Questions for Growth
2025-03-17 11:00 - 12:00 | https://salesvault.pro/event/charting-the-path-forward-essential-questions-for-growth/
Success in the print, signage, and promotional products industries doesn’t happen by chance—it requires a clear, strategic plan. But before you can create that plan, you need to ask the right questions. In this workshop, we’ll guide you through a process of self-examination to uncover the strengths, weaknesses, opportunities, and roadblocks in your business. You’ll learn how to evaluate your market position, customer base, competitive landscape, and internal capabilities to set a clear direction for growth. Whether you’re looking to expand, pivot, or optimize, this session will help you define the questions that lead to the answers—and the strategy—you need.

Mastering New Business Development: Proven Strategies for Print, Signage, and Promo Sales
2025-03-17 13:00 - 14:00 | https://salesvault.pro/event/mastering-new-business-development-proven-strategies-for-print-signage-and-promo-sales/
Building a strong pipeline of new business is the key to long-term sales success, but where do you start? This session dives into time-tested strategies for finding and winning new customers in the print, signage, and promotional products industries. We’ll cover practical approaches to prospecting, effective networking, referral-generation, and crafting outreach that gets results. You’ll learn how to identify high-potential leads, open meaningful conversations, and turn prospects into loyal clients. If you’re looking to grow your book of business with real, actionable tactics—not gimmicks—this session is for you.

What You Should Be Doing (But Aren’t): Essential Tasks for Managing and Growing Your Business
2025-03-24 11:00 - 12:00 | https://salesvault.pro/event/what-you-should-be-doing-but-arent-essential-tasks-for-managing-and-growing-your-business/
Running a print shop, sign shop, or promotional products company is demanding, and it’s easy to get caught up in daily operations while overlooking critical tasks that drive growth. In this workshop, we’ll identify the must-do activities that too many business owners neglect—tasks that improve customer retention, boost sales, streamline operations, and set the stage for long-term success. From marketing and sales strategies to financial management and client engagement, we’ll uncover what’s missing from your to-do list and give you a roadmap to start making real progress. If you’re ready to stop working in your business and start working on it, this session is for you.

AI and New Business Development: Winning More Clients in Print, Signage, and Promo
2025-03-25 12:00 - 13:00 | https://salesvault.pro/event/ai-and-new-business-development-winning-more-clients-in-print-signage-and-promo/
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About this Workshop
In an industry where competition is fierce and time is limited, salespeople need smarter strategies to find, engage, and convert new clients. This webinar reveals how AI-powered tools can revolutionize business development for those selling print, signage, and promotional products. You’ll learn how to automate research, craft personalized marketing content, and streamline follow-ups for maximum impact. Whether you’re breaking into new markets or growing existing accounts, this session offers actionable tips to help you sell more in less time.
This workshop is presented by Bill Farquharson of The Sales Vault and special guest Emma Farquharson of SharedIntel AI.

Cost for Participating
Sales Vault members: Attend for FREE
Non-members: $99
(includes a copy of the recording)
Join the Sales Vault and Save!
Yes, you can join The Sales Vault for $69 and participate in this and all monthly AI workshops for FREE. Cancel at any time.
Click Here to explore membership options and check for partner discounts.

Why Aren’t You Selling More?
2025-03-31 11:00 - 12:00 | https://salesvault.pro/event/why-arent-you-selling-more/
If selling print, signage, and promotional products is what you do, then why aren’t you selling more? In this open discussion, we’ll tackle the real challenges standing in your way—whether it’s finding quality leads, handling objections, pricing pressures, time management, client retention, or something else entirely. You’ll have the chance to share your struggles, hear from peers facing similar obstacles, and gain fresh perspectives on how to break through sales plateaus. With guided insights and practical takeaways, this session will help you uncover what’s holding you back—and what you can do to start winning more business now.

SpeedPro Owner Exclusive: The Future of Content Marketing
2025-04-02 11:30 - 12:30 | https://salesvault.pro/event/speedpro-owner-exclusive-the-future-of-content-marketing/
Join fellow SpeedPro owners at this interactive workshop on the future of content marketing
What are the emerging content formats (e.g., short-form video, interactive content, podcasts) that marketers should invest in? Join us to discuss strategies for content repurposing and maximizing the value of existing assets.

From Order Taker to Opportunity Maker
2025-04-07 11:00 - 12:00 | https://salesvault.pro/event/from-order-taker-to-opportunity-maker-how-to-spot-create-and-close-bigger-deals/
How to Spot, Create, and Close Bigger Deals
Too often, sales reps wait for customers to ask for something instead of proactively uncovering opportunities. This session explores how to shift from reactive to strategic selling—asking better questions, spotting upsell/cross-sell moments, and becoming an indispensable partner rather than just a vendor.

Marketing that Actually Works: Simple Ideas for Busy Shops
2025-04-14 11:00 - 12:00 | https://salesvault.pro/event/marketing-that-actually-works-simple-ideas-for-busy-shops/
Real-World Campaigns That Drive Engagement and Sales
Most shops struggle to consistently market themselves. This discussion focuses on low-effort, high-impact marketing strategies tailored for the print and promo world—like using your own products as marketing tools, email campaigns that don’t suck, and leveraging seasonal opportunities.

Sales by Design: Creating a Process That Wins New Business and Grows Existing Accounts
2025-04-16 12:00 - 13:00 | https://salesvault.pro/event/sales-by-design-creating-a-process-that-wins-new-business-and-grows-existing-accounts/
Too many salespeople rely on instinct and effort instead of structure and strategy. In this hands-on workshop, we’ll break down the critical elements of an effective sales process—from first contact to final follow-up. You’ll learn why one process doesn’t fit all, how to build separate approaches for new and existing clients, and how to use multiple communication mediums to increase engagement. We’ll explore generational preferences, multi-step outreach plans, and how consistency outperforms intensity. Whether you’re selling print, signage, labels, or promotional products, this session will help you create a repeatable, scalable sales process that builds confidence, drives results, and turns prospects into loyal customers. Walk away with a customizable framework you can start using immediately.

The Loyalty Ladder: Turning One-Time Buyers into Lifelong Clients
2025-04-21 11:00 - 12:00 | https://salesvault.pro/event/the-loyalty-ladder-turning-one-time-buyers-into-lifelong-clients/
Building Customer Retention into Your Sales Strategy
It costs 5x more to get a new customer than to keep an existing one—but too many salespeople treat repeat business as luck rather than a strategy. This session dives into systems and tactics to drive reorders, increase lifetime value, and turn clients into your best referral source.

I Didn’t Know You Did That!
2025-04-28 11:00 - 12:00 | https://salesvault.pro/event/i-didnt-know-you-did-that/
Why Your Clients Are Buying from Someone Else—And How to Fix It
Your customers are buying things you sell…from other vendors. Why? Because they don’t know your full offering. In this conversation, we’ll cover how to educate your clients, keep your name in front of them, and use storytelling and samples to grow share of wallet.

Smarter Sales: Using AI to Power a More Efficient, Effective Sales Process
2025-04-29 12:00 - 13:00 | https://salesvault.pro/event/smarter-sales-using-ai-to-power-a-more-efficient-effective-sales-process/
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About this Workshop
You’ve built a solid sales process—now it’s time to supercharge it with AI. In this advanced, follow-up workshop, we’ll show you how artificial intelligence can streamline prospecting, personalize outreach, and automate the repetitive tasks that slow you down. Learn how to use AI tools to research leads faster, craft targeted messaging across multiple channels, and track engagement more effectively. We’ll also explore how AI helps you adapt your process for different client types and communication preferences. Whether you’re selling print, signage, promotional products, or labels, you’ll walk away with practical ways to integrate AI into your sales workflow—saving time, boosting productivity, and increasing close rates. Welcome to the smarter way to sell.
This workshop is presented by Bill Farquharson of The Sales Vault and special guest Emma Farquharson of SharedIntel AI.

Cost for Participating
Sales Vault members: Attend for FREE
Non-members: $99
(includes a copy of the recording)
Join the Sales Vault and Save!
Yes, you can join The Sales Vault for $69 and participate in this and all monthly AI workshops for FREE. Cancel at any time.
Click Here to explore membership options and check for partner discounts.

The Power of the First 30 Days: Marketing to New Clients After the Sale
2025-05-05 11:00 - 12:00 | https://salesvault.pro/event/the-power-of-the-first-30-days-marketing-to-new-clients-after-the-sale/
Most reps stop marketing once the first order lands—but that’s when the real opportunity begins. We’ll discuss strategies for staying top of mind and building loyalty in the first month after a sale. What messages do you send? What do you include in your thank-you kit? What’s the first “wow” moment you deliver? Join us to swap ideas on how to turn first-time buyers into long-time customers.

Fully Promoted Exclusive Workshop: Overcoming Sales Fear
2025-05-06 12:00 - 13:00 | https://salesvault.pro/event/overcoming-sales-fear/
Join fellow Fully Promoted Sales Vault members at this interactive workshop!
Sales reluctance is real—and it’s costing you opportunities. In this exclusive workshop for Fully Promoted locations, we’ll confront the most common fears that hold salespeople back: fear of rejection, fear of failure, fear of sounding “salesy,” and more. You’ll walk away with practical strategies to build confidence, start more conversations, and approach every sales interaction with a winning mindset. Let’s turn hesitation into action—and fear into fuel for growth.

SpeedPro Owner Exclusive: What Sets You Apart?
2025-05-07 11:30 - 12:30 | https://salesvault.pro/event/speedpro-owner-exclusive-what-sets-you-apart/
Join fellow SpeedPro owners at this interactive workshop!
In today’s competitive landscape, blending in is the fastest path to being overlooked. This high-impact workshop is designed specifically for SpeedPro Studio owners who want to stand out in a crowded market. We’ll explore how to uncover and articulate what makes your studio unique—and how to turn that into a powerful sales and marketing advantage. Walk away with actionable strategies to position your brand, attract the right clients, and win more business by being unmistakably you.
Join us and discover how differentiation isn’t just a buzzword—it’s your superpower.

Selling Without Selling: Using Education as Your Secret Marketing Weapon
2025-05-12 11:00 - 12:00 | https://salesvault.pro/event/selling-without-selling-using-education-as-your-secret-marketing-weapon/
Nobody wants to be pitched, but everyone wants to learn. This week, we’ll explore how to position yourself as a trusted expert through educational content—whether it’s tip sheets, how-to videos, or print signage 101 guides. We’ll also cover how to repurpose content you already have and how to make it easy for clients to say, “I didn’t know you did that… let’s talk.”

Humans vs. AI: How to Keep Your Marketing Personal in an Automated World
2025-05-19 11:00 - 12:00 | https://salesvault.pro/event/humans-vs-ai-how-to-keep-your-marketing-personal-in-an-automated-world/
As AI-generated content becomes more common, standing out requires a human touch. This week, we’ll talk about how to balance automation with authenticity. What should be personalized? What can be outsourced to AI? How do you keep your messages feeling real? You’ll leave with practical ideas—and maybe even a few AI tricks—to help you sound more like you.

Sign Language for Sales Reps: Talk the Talk, Sell the Sign
2025-05-20 12:00 - 13:00 | https://us06web.zoom.us/j/89676969845?pwd=[REDACTED]
Ready to grow your signage sales and close bigger, faster, more profitable deals? Join us for an exclusive one-hour Sales Vault workshop, “Sign Language for Sales Reps: Talk the Talk, Sell the Sign.”
In this tactical session, you’ll learn how to position signage as a marketing essential, uncover hidden opportunities in every customer conversation, and win more projects by speaking the language buyers trust. Whether you’re selling banners, building signs, vehicle wraps, or way-finding systems, this workshop will give you the tools, strategies, and confidence to make every sales call count.
Bring your questions, bring your challenges — leave with ideas you can use immediately to sell more signage, more often. Don’t miss it!

Campaigns That Keep On Giving: How to Build a Repeatable 12-Week Marketing Plan
2025-05-27 11:00 - 12:00 | https://salesvault.pro/event/campaigns-that-keep-on-giving-how-to-build-a-repeatable-12-week-marketing-plan/
Random acts of marketing don’t cut it anymore. This session will focus on how to create a structured, repeating 12-week marketing rhythm that keeps your name in front of clients without feeling stale. We’ll cover content ideas, timing, automation tools, and how to stay consistent without burning out. Bonus: Vault members share what’s worked (or failed!) in their own campaigns.

CANCELLED & RESCHEDULED FOR JUNE 4 @ 1pm EST
2025-05-28 12:00 - 13:00 | https://salesvault.pro/event/ai-for-signage-sales-tips-tricks-and-tools-that-close-deals/
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About this Workshop
Take your signage sales game to the next level! Join Emma Farquharson, PhD, of SharedIntel AI for a powerful follow-up to Bill Farquharson’s workshop. In this dynamic session, Emma will reveal cutting-edge AI tips, tools, and hacks that help signage sales reps work smarter, faster, and more creatively. Learn how to apply artificial intelligence to prospect research, proposal writing, visual mockups, and customer engagement—unlocking time savings and winning more deals. Whether you’re selling banners, building signs, vehicle wraps, or beyond, you’ll leave with a toolkit of practical AI strategies you can use immediately to boost your confidence, productivity, and sales results.
This workshop is presented by Bill Farquharson of The Sales Vault and special guest Emma Farquharson of SharedIntel AI.
Cost for Participating
Sales Vault members: Attend for FREE
Non-members: $99 (includes a copy of the recording)
Join the Sales Vault and Save!
Yes, you can join The Sales Vault for $69 and participate in this and all monthly AI workshops for FREE. Cancel at any time.
Click Here to explore membership options and check for partner discounts.

Bill Says Marketing is the New Sales. So, Why Aren’t You Doing It?
2025-06-02 11:00 - 12:00 | https://salesvault.pro/event/bill-says-marketing-is-the-new-sales-so-why-arent-you-doing-it/
Explore the common barriers that keep salespeople and owners from running consistent marketing campaigns — time, content, fear, or lack of direction. Discuss simple strategies to overcome inertia and build marketing momentum, even with limited resources.
