The Sales Vault

Charting the Path Forward – Essential Questions for Growth
2025-03-17 11:00 - 12:00 (America/New_York) | https://salesvault.pro/event/charting-the-path-forward-essential-questions-for-growth/
Success in the print, signage, and promotional products industries doesn’t happen by chance—it requires a clear, strategic plan. But before you can create that plan, you need to ask the right questions. In this workshop, we’ll guide you through a process of self-examination to uncover the strengths, weaknesses, opportunities, and roadblocks in your business. You’ll learn how to evaluate your market position, customer base, competitive landscape, and internal capabilities to set a clear direction for growth. Whether you’re looking to expand, pivot, or optimize, this session will help you define the questions that lead to the answers—and the strategy—you need.

Mastering New Business Development: Proven Strategies for Print, Signage, and Promo Sales
2025-03-17 13:00 - 14:00 | https://salesvault.pro/event/mastering-new-business-development-proven-strategies-for-print-signage-and-promo-sales/
Building a strong pipeline of new business is the key to long-term sales success, but where do you start? This session dives into time-tested strategies for finding and winning new customers in the print, signage, and promotional products industries. We’ll cover practical approaches to prospecting, effective networking, referral-generation, and crafting outreach that gets results. You’ll learn how to identify high-potential leads, open meaningful conversations, and turn prospects into loyal clients. If you’re looking to grow your book of business with real, actionable tactics—not gimmicks—this session is for you.

What You Should Be Doing (But Aren’t): Essential Tasks for Managing and Growing Your Business
2025-03-24 11:00 - 12:00 | https://salesvault.pro/event/what-you-should-be-doing-but-arent-essential-tasks-for-managing-and-growing-your-business/
Running a print shop, sign shop, or promotional products company is demanding, and it’s easy to get caught up in daily operations while overlooking critical tasks that drive growth. In this workshop, we’ll identify the must-do activities that too many business owners neglect—tasks that improve customer retention, boost sales, streamline operations, and set the stage for long-term success. From marketing and sales strategies to financial management and client engagement, we’ll uncover what’s missing from your to-do list and give you a roadmap to start making real progress. If you’re ready to stop working in your business and start working on it, this session is for you.

AI and New Business Development: Winning More Clients in Print, Signage, and Promo
2025-03-25 12:00 - 13:00 | https://salesvault.pro/event/ai-and-new-business-development-winning-more-clients-in-print-signage-and-promo/
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About this Workshop
In an industry where competition is fierce and time is limited, salespeople need smarter strategies to find, engage, and convert new clients. This webinar reveals how AI-powered tools can revolutionize business development for those selling print, signage, and promotional products. You’ll learn how to automate research, craft personalized marketing content, and streamline follow-ups for maximum impact. Whether you’re breaking into new markets or growing existing accounts, this session offers actionable tips to help you sell more in less time.
This workshop is presented by Bill Farquharson of The Sales Vault and special guest Emma Farquharson of SharedIntel AI.

Cost for Participating
Sales Vault members: Attend for FREE
Non-members: $99
(includes a copy of the recording)
Join the Sales Vault and Save!
Yes, you can join The Sales Vault for $69 and participate in this and all monthly AI workshops for FREE. Cancel at any time.
Click Here to explore membership options and check for partner discounts.

Why Aren’t You Selling More?
2025-03-31 11:00 - 12:00 | https://salesvault.pro/event/why-arent-you-selling-more/
If selling print, signage, and promotional products is what you do, then why aren’t you selling more? In this open discussion, we’ll tackle the real challenges standing in your way—whether it’s finding quality leads, handling objections, pricing pressures, time management, client retention, or something else entirely. You’ll have the chance to share your struggles, hear from peers facing similar obstacles, and gain fresh perspectives on how to break through sales plateaus. With guided insights and practical takeaways, this session will help you uncover what’s holding you back—and what you can do to start winning more business now.

SpeedPro Owner Exclusive: The Future of Content Marketing
2025-04-02 11:30 - 12:30 | https://salesvault.pro/event/speedpro-owner-exclusive-the-future-of-content-marketing/
Join fellow SpeedPro owners at this interactive workshop on the future of content marketing
What are the emerging content formats (e.g., short-form video, interactive content, podcasts) that marketers should invest in? Join us to discuss strategies for content repurposing and maximizing the value of existing assets.

From Order Taker to Opportunity Maker
2025-04-07 11:00 - 12:00 | https://salesvault.pro/event/from-order-taker-to-opportunity-maker-how-to-spot-create-and-close-bigger-deals/
How to Spot, Create, and Close Bigger Deals
Too often, sales reps wait for customers to ask for something instead of proactively uncovering opportunities. This session explores how to shift from reactive to strategic selling—asking better questions, spotting upsell/cross-sell moments, and becoming an indispensable partner rather than just a vendor.

Marketing that Actually Works: Simple Ideas for Busy Shops
2025-04-14 11:00 - 12:00 | https://salesvault.pro/event/marketing-that-actually-works-simple-ideas-for-busy-shops/
Real-World Campaigns That Drive Engagement and Sales
Most shops struggle to consistently market themselves. This discussion focuses on low-effort, high-impact marketing strategies tailored for the print and promo world—like using your own products as marketing tools, email campaigns that don’t suck, and leveraging seasonal opportunities.

Sales by Design: Creating a Process That Wins New Business and Grows Existing Accounts
2025-04-16 12:00 - 13:00 | https://salesvault.pro/event/sales-by-design-creating-a-process-that-wins-new-business-and-grows-existing-accounts/
Too many salespeople rely on instinct and effort instead of structure and strategy. In this hands-on workshop, we’ll break down the critical elements of an effective sales process—from first contact to final follow-up. You’ll learn why one process doesn’t fit all, how to build separate approaches for new and existing clients, and how to use multiple communication mediums to increase engagement. We’ll explore generational preferences, multi-step outreach plans, and how consistency outperforms intensity. Whether you’re selling print, signage, labels, or promotional products, this session will help you create a repeatable, scalable sales process that builds confidence, drives results, and turns prospects into loyal customers. Walk away with a customizable framework you can start using immediately.

The Loyalty Ladder: Turning One-Time Buyers into Lifelong Clients
2025-04-21 11:00 - 12:00 | https://salesvault.pro/event/the-loyalty-ladder-turning-one-time-buyers-into-lifelong-clients/
Building Customer Retention into Your Sales Strategy
It costs 5x more to get a new customer than to keep an existing one—but too many salespeople treat repeat business as luck rather than a strategy. This session dives into systems and tactics to drive reorders, increase lifetime value, and turn clients into your best referral source.

I Didn’t Know You Did That!
2025-04-28 11:00 - 12:00 | https://salesvault.pro/event/i-didnt-know-you-did-that/
Why Your Clients Are Buying from Someone Else—And How to Fix It
Your customers are buying things you sell…from other vendors. Why? Because they don’t know your full offering. In this conversation, we’ll cover how to educate your clients, keep your name in front of them, and use storytelling and samples to grow share of wallet.

Smarter Sales: Using AI to Power a More Efficient, Effective Sales Process
2025-04-29 12:00 - 13:00 | https://salesvault.pro/event/smarter-sales-using-ai-to-power-a-more-efficient-effective-sales-process/
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About this Workshop
You’ve built a solid sales process—now it’s time to supercharge it with AI. In this advanced, follow-up workshop, we’ll show you how artificial intelligence can streamline prospecting, personalize outreach, and automate the repetitive tasks that slow you down. Learn how to use AI tools to research leads faster, craft targeted messaging across multiple channels, and track engagement more effectively. We’ll also explore how AI helps you adapt your process for different client types and communication preferences. Whether you’re selling print, signage, promotional products, or labels, you’ll walk away with practical ways to integrate AI into your sales workflow—saving time, boosting productivity, and increasing close rates. Welcome to the smarter way to sell.
This workshop is presented by Bill Farquharson of The Sales Vault and special guest Emma Farquharson of SharedIntel AI.

Cost for Participating
Sales Vault members: Attend for FREE
Non-members: $99
(includes a copy of the recording)
Join the Sales Vault and Save!
Yes, you can join The Sales Vault for $69 and participate in this and all monthly AI workshops for FREE. Cancel at any time.
Click Here to explore membership options and check for partner discounts.

The Power of the First 30 Days: Marketing to New Clients After the Sale
2025-05-05 11:00 - 12:00 | https://salesvault.pro/event/the-power-of-the-first-30-days-marketing-to-new-clients-after-the-sale/
Most reps stop marketing once the first order lands—but that’s when the real opportunity begins. We’ll discuss strategies for staying top of mind and building loyalty in the first month after a sale. What messages do you send? What do you include in your thank-you kit? What’s the first “wow” moment you deliver? Join us to swap ideas on how to turn first-time buyers into long-time customers.

Fully Promoted Exclusive Workshop: Overcoming Sales Fear
2025-05-06 12:00 - 13:00 | https://salesvault.pro/event/overcoming-sales-fear/
Join fellow Fully Promoted Sales Vault members at this interactive workshop!
Sales reluctance is real—and it’s costing you opportunities. In this exclusive workshop for Fully Promoted locations, we’ll confront the most common fears that hold salespeople back: fear of rejection, fear of failure, fear of sounding “salesy,” and more. You’ll walk away with practical strategies to build confidence, start more conversations, and approach every sales interaction with a winning mindset. Let’s turn hesitation into action—and fear into fuel for growth.

SpeedPro Owner Exclusive: What Sets You Apart?
2025-05-07 11:30 - 12:30 | https://salesvault.pro/event/speedpro-owner-exclusive-what-sets-you-apart/
Join fellow SpeedPro owners at this interactive workshop!
In today’s competitive landscape, blending in is the fastest path to being overlooked. This high-impact workshop is designed specifically for SpeedPro Studio owners who want to stand out in a crowded market. We’ll explore how to uncover and articulate what makes your studio unique—and how to turn that into a powerful sales and marketing advantage. Walk away with actionable strategies to position your brand, attract the right clients, and win more business by being unmistakably you.
Join us and discover how differentiation isn’t just a buzzword—it’s your superpower.

Selling Without Selling: Using Education as Your Secret Marketing Weapon
2025-05-12 11:00 - 12:00 | https://salesvault.pro/event/selling-without-selling-using-education-as-your-secret-marketing-weapon/
Nobody wants to be pitched, but everyone wants to learn. This week, we’ll explore how to position yourself as a trusted expert through educational content—whether it’s tip sheets, how-to videos, or print signage 101 guides. We’ll also cover how to repurpose content you already have and how to make it easy for clients to say, “I didn’t know you did that… let’s talk.”

Humans vs. AI: How to Keep Your Marketing Personal in an Automated World
2025-05-19 11:00 - 12:00 | https://salesvault.pro/event/humans-vs-ai-how-to-keep-your-marketing-personal-in-an-automated-world/
As AI-generated content becomes more common, standing out requires a human touch. This week, we’ll talk about how to balance automation with authenticity. What should be personalized? What can be outsourced to AI? How do you keep your messages feeling real? You’ll leave with practical ideas—and maybe even a few AI tricks—to help you sound more like you.

Sign Language for Sales Reps: Talk the Talk, Sell the Sign
2025-05-20 12:00 - 13:00 | https://us06web.zoom.us/j/89676969845?pwd=[REDACTED]
Ready to grow your signage sales and close bigger, faster, more profitable deals? Join us for an exclusive one-hour Sales Vault workshop, “Sign Language for Sales Reps: Talk the Talk, Sell the Sign.”
In this tactical session, you’ll learn how to position signage as a marketing essential, uncover hidden opportunities in every customer conversation, and win more projects by speaking the language buyers trust. Whether you’re selling banners, building signs, vehicle wraps, or way-finding systems, this workshop will give you the tools, strategies, and confidence to make every sales call count.
Bring your questions, bring your challenges — leave with ideas you can use immediately to sell more signage, more often. Don’t miss it!

Campaigns That Keep On Giving: How to Build a Repeatable 12-Week Marketing Plan
2025-05-27 11:00 - 12:00 | https://salesvault.pro/event/campaigns-that-keep-on-giving-how-to-build-a-repeatable-12-week-marketing-plan/
Random acts of marketing don’t cut it anymore. This session will focus on how to create a structured, repeating 12-week marketing rhythm that keeps your name in front of clients without feeling stale. We’ll cover content ideas, timing, automation tools, and how to stay consistent without burning out. Bonus: Vault members share what’s worked (or failed!) in their own campaigns.

CANCELLED & RESCHEDULED FOR JUNE 4 @ 1pm EST
2025-05-28 12:00 - 13:00 | https://salesvault.pro/event/ai-for-signage-sales-tips-tricks-and-tools-that-close-deals/
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About this Workshop
Take your signage sales game to the next level! Join Emma Farquharson, PhD, of SharedIntel AI for a powerful follow-up to Bill Farquharson’s workshop. In this dynamic session, Emma will reveal cutting-edge AI tips, tools, and hacks that help signage sales reps work smarter, faster, and more creatively. Learn how to apply artificial intelligence to prospect research, proposal writing, visual mockups, and customer engagement—unlocking time savings and winning more deals. Whether you’re selling banners, building signs, vehicle wraps, or beyond, you’ll leave with a toolkit of practical AI strategies you can use immediately to boost your confidence, productivity, and sales results.
This workshop is presented by Bill Farquharson of The Sales Vault and special guest Emma Farquharson of SharedIntel AI.
Cost for Participating
Sales Vault members: Attend for FREE
Non-members: $99 (includes a copy of the recording)
Join the Sales Vault and Save!
Yes, you can join The Sales Vault for $69 and participate in this and all monthly AI workshops for FREE. Cancel at any time.
Click Here to explore membership options and check for partner discounts.

Bill Says Marketing is the New Sales. So, Why Aren’t You Doing It?
2025-06-02 11:00 - 12:00 | https://salesvault.pro/event/bill-says-marketing-is-the-new-sales-so-why-arent-you-doing-it/
Explore the common barriers that keep salespeople and owners from running consistent marketing campaigns — time, content, fear, or lack of direction. Discuss simple strategies to overcome inertia and build marketing momentum, even with limited resources.

Fully Promoted Exclusive Workshop: That Nuisance Customer
2025-06-03 12:00 - 13:00 | https://salesvault.pro/event/that-nuisance-customer-fully-promoted-june-3/
Join fellow Fully Promoted Sales Vault members at this interactive workshop!
Slow payers. Know-it-all’s. Nit pickers. Perennial price shoppers…The nuisance customer earns his/her label every day. Some feel they’ve become the norm and not the exception. Let’s talk about how to identify, head off, and deal with these clients and turn them from lions to lambs.

SpeedPro Owner Exclusive: Seasonal Selling Mastery: Maximizing Impact Year Round
2025-06-04 11:30 - 12:30 | https://salesvault.pro/event/speedpro-owner-exclusive-seasonal-selling-mastery-maximizing-impact-year-round/
Join fellow SpeedPro owners at this interactive workshop!
Every season brings new opportunities to connect with customers—are you ready to take advantage? In “Seasonal Selling Mastery: Maximizing Impact Year-Round,” discover how to create targeted campaigns for holidays, industry events, and other timely occasions. Tailored for SpeedPro Owners, this workshop offers actionable insights into crafting personalized promotions, timely offers, and creative marketing materials that resonate with your audience. Join us to make every season your most profitable one yet!

NEW DATE/TIME: AI for Signage Sales: Tips, Tricks, and Tools That Close Deals
2025-06-04 13:00 - 14:00 | https://salesvault.pro/event/ai-for-signage-sales-tips-tricks-and-tools-that-close-deals-june-4/
This event was rescheduled from May 28th due to unforeseen circumstances. Join us June 4th at 1:00pm EST as we wrap up our unit on Selling Signage with AI Tips & Tricks!
Take your signage sales game to the next level! Join Emma Farquharson, PhD, of SharedIntel AI for a powerful follow-up to Bill Farquharson’s workshop. In this dynamic session, Emma will reveal cutting-edge AI tips, tools, and hacks that help signage sales reps work smarter, faster, and more creatively. Learn how to apply artificial intelligence to prospect research, proposal writing, visual mockups, and customer engagement—unlocking time savings and winning more deals. Whether you’re selling banners, building signs, vehicle wraps, or beyond, you’ll leave with a toolkit of practical AI strategies you can use immediately to boost your confidence, productivity, and sales results.
This workshop is presented by Bill Farquharson of The Sales Vault and special guest Emma Farquharson of SharedIntel AI.

Sales Vault members: Attend for FREE
Non-members: $99
(includes a copy of the recording)
Yes, you can join The Sales Vault for $69 and participate in this and all monthly AI workshops for FREE. Cancel at any time.
Click Here to explore membership options and check for partner discounts.

From Cold to Warm: How to Open More Doors (Tues 11am ET)
2025-06-10 11:00 - 12:00 | https://salesvault.pro/event/from-cold-to-warm-how-to-open-more-doors/
Please note our weekly workshop lands on a Tuesday this week!
Discuss modern prospecting strategies for turning cold calls into warm introductions using LinkedIn, email sequences, referrals, and value-driven outreach. Participants will share what’s working (and what isn’t) when trying to reach new accounts.

Why Aren't You Selling More?
2025-06-11 13:00 - 14:00 | https://salesvault.pro/event/why-arent-you-selling-more-june-2025-workshop/
The answer to “Why aren’t you selling more?” can shift daily—or even hourly. Maybe it’s a prospecting lull, a time management hiccup, a tough objection, or something you haven’t even identified yet. The good news? Whatever your challenge is, someone else has overcome it—and we’re bringing those solutions to the table.
In this fast-paced and practical session, Bill Farquharson will explore the most common (and avoidable) sales roadblocks, sharing simple adjustments that lead to better results. Join us for real talk, real solutions, and a renewed push toward your goals.

Sales and Marketing for Customer Retention (Not Just Acquisition)
2025-06-16 11:00 - 12:00 | https://salesvault.pro/event/sales-and-marketing-for-customer-retention-not-just-acquisition/
Instead of always chasing new business, how are you staying top-of-mind with existing clients? Dive into ways to use print, promotional products, and signage as tools for loyalty, upselling, and surprise/delight touches.

Why Aren’t You Selling More? Sales Growth Strategies & AI Insights
2025-06-17 12:00 - 13:00 | https://salesvault.pro/event/why-arent-you-selling-more-sales-growth-strategies-ai-insights/
This month you’ve asked the question: Why aren’t you selling more?
Now it’s time to let AI help answer it.
This session is the Whitman’s Sampler of Sales Vault events—an AI-powered deep dive into the most common (and most frustrating) challenges salespeople face. From time management and lead generation to business development, objection handling, and signage sales strategies, we’ll show you how AI can be used to simplify, accelerate, and improve your approach in every area of the sales process.
Whether you attended the June 11th workshop: “Why Aren’t You Selling More?” workshop or not, the replay of the June 10 session will be made available here after the event, this session will deliver a buffet of smart tools and time-saving strategies that give you the edge. Walk away with a collection of ready-to-use AI solutions—and a renewed focus on what works.
This workshop is presented by Bill Farquharson of The Sales Vault and special guest Emma Farquharson of SharedIntel AI.
Sales Vault members: Attend for FREE
Non-members: $99 (includes a copy of the recording)
Yes, you can join The Sales Vault for $69 and participate in this and all monthly AI workshops for FREE. Cancel at any time.
Click Here to explore membership options and check for partner discounts.

Selling the Value, Not the Product
2025-06-23 11:00 - 12:00 | https://salesvault.pro/event/selling-the-value-not-the-product/
Many buyers see print and promo as a commodity. This discussion centers on how to shift the conversation from cost and specs to solutions and outcomes. How do you sell creativity, results, and expertise — not just stuff?

Your Website, Email Signature, and LinkedIn Profile Walk into a Bar...
2025-06-30 11:00 - 12:00 | https://salesvault.pro/event/your-website-email-signature-and-linkedin-profile-walk-into-a-bar/
Your digital presence is often your first impression. This fun but serious session focuses on what your digital footprint says about you. Participants can audit each other’s marketing presence and brainstorm ways to improve alignment and credibility.
