Selling Without Selling: Using Education as Your Secret Marketing Weapon
2025-05-12 11:00 - 12:00 (America/New_York) | https://salesvault.pro/event/selling-without-selling-using-education-as-your-secret-marketing-weapon/
Nobody wants to be pitched, but everyone wants to learn. This week, we’ll explore how to position yourself as a trusted expert through educational content—whether it’s tip sheets, how-to videos, or print signage 101 guides. We’ll also cover how to repurpose content you already have and how to make it easy for clients to say, “I didn’t know you did that… let’s talk.”

Humans vs. AI: How to Keep Your Marketing Personal in an Automated World
2025-05-19 11:00 - 12:00 | https://salesvault.pro/event/humans-vs-ai-how-to-keep-your-marketing-personal-in-an-automated-world/
As AI-generated content becomes more common, standing out requires a human touch. This week, we’ll talk about how to balance automation with authenticity. What should be personalized? What can be outsourced to AI? How do you keep your messages feeling real? You’ll leave with practical ideas—and maybe even a few AI tricks—to help you sound more like you.

Sign Language for Sales Reps: Talk the Talk, Sell the Sign
2025-05-20 12:00 - 13:00 | https://us06web.zoom.us/j/89676969845?pwd=[REDACTED]
Ready to grow your signage sales and close bigger, faster, more profitable deals? Join us for an exclusive one-hour Sales Vault workshop, “Sign Language for Sales Reps: Talk the Talk, Sell the Sign.”
In this tactical session, you’ll learn how to position signage as a marketing essential, uncover hidden opportunities in every customer conversation, and win more projects by speaking the language buyers trust. Whether you’re selling banners, building signs, vehicle wraps, or way-finding systems, this workshop will give you the tools, strategies, and confidence to make every sales call count.
Bring your questions, bring your challenges — leave with ideas you can use immediately to sell more signage, more often. Don’t miss it!

Campaigns That Keep On Giving: How to Build a Repeatable 12-Week Marketing Plan
2025-05-27 11:00 - 12:00 | https://salesvault.pro/event/campaigns-that-keep-on-giving-how-to-build-a-repeatable-12-week-marketing-plan/
Random acts of marketing don’t cut it anymore. This session will focus on how to create a structured, repeating 12-week marketing rhythm that keeps your name in front of clients without feeling stale. We’ll cover content ideas, timing, automation tools, and how to stay consistent without burning out. Bonus: Vault members share what’s worked (or failed!) in their own campaigns.

CANCELLED & RESCHEDULED FOR JUNE 4 @ 1pm EST
2025-05-28 12:00 - 13:00 | https://salesvault.pro/event/ai-for-signage-sales-tips-tricks-and-tools-that-close-deals/
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About this Workshop
Take your signage sales game to the next level! Join Emma Farquharson, PhD, of SharedIntel AI for a powerful follow-up to Bill Farquharson’s workshop. In this dynamic session, Emma will reveal cutting-edge AI tips, tools, and hacks that help signage sales reps work smarter, faster, and more creatively. Learn how to apply artificial intelligence to prospect research, proposal writing, visual mockups, and customer engagement—unlocking time savings and winning more deals. Whether you’re selling banners, building signs, vehicle wraps, or beyond, you’ll leave with a toolkit of practical AI strategies you can use immediately to boost your confidence, productivity, and sales results.
This workshop is presented by Bill Farquharson of The Sales Vault and special guest Emma Farquharson of SharedIntel AI.
Cost for Participating
Sales Vault members: Attend for FREE
Non-members: $99 (includes a copy of the recording)
Join the Sales Vault and Save!
Yes, you can join The Sales Vault for $69 and participate in this and all monthly AI workshops for FREE. Cancel at any time.
Click Here to explore membership options and check for partner discounts.

Bill Says Marketing is the New Sales. So, Why Aren’t You Doing It?
2025-06-02 11:00 - 12:00 | https://salesvault.pro/event/bill-says-marketing-is-the-new-sales-so-why-arent-you-doing-it/
Explore the common barriers that keep salespeople and owners from running consistent marketing campaigns — time, content, fear, or lack of direction. Discuss simple strategies to overcome inertia and build marketing momentum, even with limited resources.

Fully Promoted Exclusive Workshop: That Nuisance Customer
2025-06-03 12:00 - 13:00 | https://salesvault.pro/event/that-nuisance-customer-fully-promoted-june-3/
Join fellow Fully Promoted Sales Vault members at this interactive workshop!
Slow payers. Know-it-all’s. Nit pickers. Perennial price shoppers…The nuisance customer earns his/her label every day. Some feel they’ve become the norm and not the exception. Let’s talk about how to identify, head off, and deal with these clients and turn them from lions to lambs.

SpeedPro Owner Exclusive: Seasonal Selling Mastery: Maximizing Impact Year Round
2025-06-04 11:30 - 12:30 | https://salesvault.pro/event/speedpro-owner-exclusive-seasonal-selling-mastery-maximizing-impact-year-round/
Join fellow SpeedPro owners at this interactive workshop!
Every season brings new opportunities to connect with customers—are you ready to take advantage? In “Seasonal Selling Mastery: Maximizing Impact Year-Round,” discover how to create targeted campaigns for holidays, industry events, and other timely occasions. Tailored for SpeedPro Owners, this workshop offers actionable insights into crafting personalized promotions, timely offers, and creative marketing materials that resonate with your audience. Join us to make every season your most profitable one yet!

NEW DATE/TIME: AI for Signage Sales: Tips, Tricks, and Tools That Close Deals
2025-06-04 13:00 - 14:00 | https://salesvault.pro/event/ai-for-signage-sales-tips-tricks-and-tools-that-close-deals-june-4/
This event was rescheduled from May 28th due to unforeseen circumstances. Join us June 4th at 1:00pm EST as we wrap up our unit on Selling Signage with AI Tips & Tricks!
Take your signage sales game to the next level! Join Emma Farquharson, PhD, of SharedIntel AI for a powerful follow-up to Bill Farquharson’s workshop. In this dynamic session, Emma will reveal cutting-edge AI tips, tools, and hacks that help signage sales reps work smarter, faster, and more creatively. Learn how to apply artificial intelligence to prospect research, proposal writing, visual mockups, and customer engagement—unlocking time savings and winning more deals. Whether you’re selling banners, building signs, vehicle wraps, or beyond, you’ll leave with a toolkit of practical AI strategies you can use immediately to boost your confidence, productivity, and sales results.
This workshop is presented by Bill Farquharson of The Sales Vault and special guest Emma Farquharson of SharedIntel AI.

Sales Vault members: Attend for FREE
Non-members: $99
(includes a copy of the recording)
Yes, you can join The Sales Vault for $69 and participate in this and all monthly AI workshops for FREE. Cancel at any time.
Click Here to explore membership options and check for partner discounts.

From Cold to Warm: How to Open More Doors (Tues 11am ET)
2025-06-10 11:00 - 12:00 | https://salesvault.pro/event/from-cold-to-warm-how-to-open-more-doors/
Please note our weekly workshop lands on a Tuesday this week!
Discuss modern prospecting strategies for turning cold calls into warm introductions using LinkedIn, email sequences, referrals, and value-driven outreach. Participants will share what’s working (and what isn’t) when trying to reach new accounts.

Why Aren't You Selling More?
2025-06-11 13:00 - 14:00 | https://salesvault.pro/event/why-arent-you-selling-more-june-2025-workshop/
The answer to “Why aren’t you selling more?” can shift daily—or even hourly. Maybe it’s a prospecting lull, a time management hiccup, a tough objection, or something you haven’t even identified yet. The good news? Whatever your challenge is, someone else has overcome it—and we’re bringing those solutions to the table.
In this fast-paced and practical session, Bill Farquharson will explore the most common (and avoidable) sales roadblocks, sharing simple adjustments that lead to better results. Join us for real talk, real solutions, and a renewed push toward your goals.

Sales and Marketing for Customer Retention (Not Just Acquisition)
2025-06-16 11:00 - 12:00 | https://salesvault.pro/event/sales-and-marketing-for-customer-retention-not-just-acquisition/
Instead of always chasing new business, how are you staying top-of-mind with existing clients? Dive into ways to use print, promotional products, and signage as tools for loyalty, upselling, and surprise/delight touches.

Why Aren’t You Selling More? Sales Growth Strategies & AI Insights
2025-06-17 12:00 - 13:00 | https://salesvault.pro/event/why-arent-you-selling-more-sales-growth-strategies-ai-insights/
This month you’ve asked the question: Why aren’t you selling more?
Now it’s time to let AI help answer it.
This session is the Whitman’s Sampler of Sales Vault events—an AI-powered deep dive into the most common (and most frustrating) challenges salespeople face. From time management and lead generation to business development, objection handling, and signage sales strategies, we’ll show you how AI can be used to simplify, accelerate, and improve your approach in every area of the sales process.
Whether you attended the June 11th workshop: “Why Aren’t You Selling More?” workshop or not, the replay of the June 10 session will be made available here after the event, this session will deliver a buffet of smart tools and time-saving strategies that give you the edge. Walk away with a collection of ready-to-use AI solutions—and a renewed focus on what works.
This workshop is presented by Bill Farquharson of The Sales Vault and special guest Emma Farquharson of SharedIntel AI.
Sales Vault members: Attend for FREE
Non-members: $99 (includes a copy of the recording)
Yes, you can join The Sales Vault for $69 and participate in this and all monthly AI workshops for FREE. Cancel at any time.
Click Here to explore membership options and check for partner discounts.

Selling the Value, Not the Product
2025-06-23 11:00 - 12:00 | https://salesvault.pro/event/selling-the-value-not-the-product/
Many buyers see print and promo as a commodity. This discussion centers on how to shift the conversation from cost and specs to solutions and outcomes. How do you sell creativity, results, and expertise — not just stuff?

Your Website, Email Signature, and LinkedIn Profile Walk into a Bar...
2025-06-30 11:00 - 12:00 | https://salesvault.pro/event/your-website-email-signature-and-linkedin-profile-walk-into-a-bar/
Your digital presence is often your first impression. This fun but serious session focuses on what your digital footprint says about you. Participants can audit each other’s marketing presence and brainstorm ways to improve alignment and credibility.

SpeedPro Exclusive Workshop: That Nuisance Customer
2025-07-01 12:00 - 13:00 | https://salesvault.pro/event/that-nuisance-customer-speedpro-july-1/
Join fellow SpeedPro Sales Vault members at this interactive workshop!
Slow payers. Know-it-all’s. Nit pickers. Perennial price shoppers…The nuisance customer earns his/her label every day. Some feel they’ve become the norm and not the exception. Let’s talk about how to identify, head off, and deal with these clients and turn them from lions to lambs.

Run the Room, Run the Deal
2025-07-07 11:00 - 12:00 | https://salesvault.pro/event/the-first-sales-appointment-running-the-call-that-runs-the-deal/
The first sales appointment sets the tone for everything that follows—get it right, and you control the process; get it wrong, and you’re chasing ghosts. In this session, we’ll walk through how to open strong, guide the conversation with purpose, ask discovery questions that reveal real pain points, and establish clear next steps. Whether it’s virtual or face-to-face, you’ll learn how to own the call, earn trust, and position yourself as the obvious choice—without sounding like a rep reading from a script.

Fully Promoted Exclusive Workshop: Overcoming the “Price” Objection
2025-07-07 13:00 - 14:00 | https://salesvault.pro/event/fully-promoted-exclusive-workshop-july-7-2025/
Join fellow Fully Promoted Sales Vault members at this interactive workshop!
Learn how to confidently handle one of the most common customer objections in sales: price resistance. This workshop arms you with practical rebuttals, reframing techniques, and value-driven responses that help shift the conversation from cost to benefit—so you close more deals without discounting.

From Dead Leads to Warm Starts: Resurrecting Cold Accounts with AI
2025-07-14 11:00 - 12:00 | https://salesvault.pro/event/from-dead-leads-to-warm-starts-resurrecting-cold-accounts-with-ai/
You’ve got a database full of prospects that ghosted you—but buried inside could be future clients. This workshop shows how to use AI tools (like ChatGPT and CRM analysis) to segment, score, and re-approach “dead” leads with smarter messaging. We’ll cover how to revive interest without sounding desperate and when to walk away for good.

Fully Promoted Exclusive Workshop: Identifying and Qualifying Customers
2025-07-14 13:00 - 14:00 | https://salesvault.pro/event/fully-promoted-exclusive-workshop-identifying-and-qualifying-customers/
Join fellow Fully Promoted Sales Vault members at this interactive workshop!
Stop wasting time chasing the wrong leads. In this session, you’ll discover a proven system to identify high-potential prospects and ask the right questions that reveal buying intent, budget, and authority—helping you focus your efforts where they’ll yield the greatest return.

Tell Me About Your Business: Turning Conversations into Sales Gold
2025-07-21 11:00 - 12:00 | https://salesvault.pro/event/tell-me-about-your-business-turning-conversations-into-sales-gold/
Too many sales calls start with a product pitch and end with a polite no. In this workshop, we’ll flip the script. You’ll learn how to lead with curiosity, ask better openers, and turn a simple “Tell me about your business” into a goldmine of sales intel. We’ll also break down how to connect what you hear to what you sell—without sounding like a salesperson.

Fully Promoted Exclusive Workshop: How to Double Your Bidding “Win” Success
2025-07-21 13:00 - 14:00 | https://salesvault.pro/event/fully-promoted-exclusive-workshop-how-to-double-your-bidding-win-success/
Join fellow Fully Promoted Sales Vault members at this interactive workshop!
It’s not just about quoting; it’s about standing out. This workshop teaches you how to craft bids that resonate, follow up strategically, and apply behavioral psychology to increase your close rate. Perfect for anyone who wants to turn more proposals into profit.

Prescription for Sales Success: Selling to Hospitals with Special Guest Peter Holden | Webinar
2025-07-23 12:00 - 13:00 | https://salesvault.pro/event/prescription-for-sales-success-selling-to-hospitals/
This event was updated to a Webinar. Those who have already signed up, have received a second email with the corrected link, also available on this page, below.
Title: Rx: How to Sell to Hospitals – Featuring Peter Holden, Former Hospital CEO
Date: Wednesday July 23, 2025Time: 12:00 PM – 1:00 PM EDTHospitals are complex organizations with layered decision-making, tight budgets, and unique purchasing habits. So how do you break in and build trust?
Join The Sales Vault for an exclusive webinar featuring Peter Holden, former CEO of Beth Israel Deaconess Hospital–Plymouth, MA. With a career spent on the inside, Peter shares what truly drives purchasing decisions in hospitals—and what repels them.
What you’ll learn:

What hospital administrators really look for from vendors
The role of networking in breaking through the bureaucracy
Why print, promo, signage, and packaging needs are often handled differently
The biggest turnoffs from sales reps (and how to avoid them)
How to qualify the opportunity before wasting your time

Whether you’re already selling to hospitals or just exploring the vertical, this is your rare chance to hear straight from someone who’s been behind the curtain.
Note: This session was originally listed as a workshop but is now a live interview webinar. If you registered before July 18, please check your email for an updated link or click on the link below.

What Buyers Are Thinking (But Won’t Tell You)
2025-07-28 11:00 - 12:00 | https://salesvault.pro/event/what-buyers-are-thinking-but-wont-tell-you/
Sales isn’t just about what you say—it’s about what they don’t. In this deep dive into buyer psychology, we’ll uncover the silent objections, hidden priorities, and unspoken fears that sabotage deals. You’ll learn how to spot these cues, ask better questions, and adjust your pitch on the fly to align with the decision-maker’s mindset.

Fully Promoted Exclusive: Run the Room, Run the Deal
2025-07-28 13:00 - 14:00 | https://salesvault.pro/event/fully-promoted-exclusive-run-the-room-run-the-deal/
Join fellow Fully Promoted Sales Vault members at this interactive workshop!
The first sales appointment sets the tone for everything that follows—get it right, and you control the process; get it wrong, and you’re chasing ghosts. In this session, we’ll walk through how to open strong, guide the conversation with purpose, ask discovery questions that reveal real pain points, and establish clear next steps. Whether it’s virtual or face-to-face, you’ll learn how to own the call, earn trust, and position yourself as the obvious choice—without sounding like a rep reading from a script.

AI RX: Automating Access & Accelerating Sales in Hospitals
2025-07-29 12:00 - 13:00 | https://salesvault.pro/event/ai-rx-automating-access-accelerating-sales-in-hospitals/
Take your hospital sales strategy to the next level with this advanced session on AI-powered selling. In this workshop, you’ll learn how to use ChatGPT, Perplexity, and others to simplify your pre-call research, personalize outreach, and streamline follow-ups. Whether you’re prospecting the purchasing department, a department head, or a hospital marketer, we’ll show you how AI can uncover what matters most—and how to speak directly to those priorities.

What Makes You Different?
2025-08-04 11:00 - 12:00 | https://salesvault.pro/event/what-makes-you-different/
In a sea of competitors offering similar products, how do you stand out? This session challenges you to define and communicate your Unique Selling Proposition (USP). We’ll explore messaging, branding, and customer experience that help you differentiate — even when your products are similar to everyone else’s.

Fully Promoted Exclusive: Your Website, Email Signature, and LinkedIn Profile Walk into a Bar...
2025-08-04 13:00 - 14:00 | https://salesvault.pro/event/fully-promoted-exclusive-your-website-email-signature-and-linkedin-profile-walk-into-a-bar/
Join fellow Fully Promoted Sales Vault members at this interactive workshop!
Your digital presence is often your first impression. This fun but serious session focuses on what your digital footprint says about you. Participants can audit each other’s marketing presence and brainstorm ways to improve alignment and credibility.

Content Creation for Non-Creatives
2025-08-11 11:00 - 12:00 | https://salesvault.pro/event/content-creation-for-non-creatives/
Most salespeople aren’t writers or designers, but content creation is still crucial for visibility. This workshop explores easy ways to create content (social posts, email campaigns, blog ideas) without needing fancy tools or lots of time. AI, templates, and shortcuts will also be covered.

Fully Promoted Exclusive: From Dead Leads to Warm Starts: Resurrecting Cold Accounts with AI
2025-08-11 13:00 - 14:00 | https://salesvault.pro/event/fully-promoted-exclusive-from-dead-leads-to-warm-starts-resurrecting-cold-accounts-with-ai/
Join fellow Fully Promoted Sales Vault members at this interactive workshop!
You’ve got a database full of prospects that ghosted you—but buried inside could be future clients. This workshop shows how to use AI tools (like ChatGPT and CRM analysis) to segment, score, and re-approach “dead” leads with smarter messaging. We’ll cover how to revive interest without sounding desperate and when to walk away for good.
